Premium Service Brands Launches “Own the Home” Program, Positions Franchise Owners to Dominate Local Markets

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The Own the Home Program allows franchisees to grow vertically by diversifying their Premium Service Brands portfolio with new brands in the same market.

With seven major home-service providers under its belt, Premium Service Brands doesn’t just provide franchise opportunities, it provides multi-brand investment opportunities.

The franchisor’s newly launched Own the Home Program allows franchisees to expand their investment portfolio across Premium Service Brands’ seven franchise brands: 360º Painting, Maid Right, ProLift Garage Doors, Renew Crew, Kitchen Wise, Handyman Pro and the recently acquired Rubbish Works.

The Own the Home Program offers prospective franchisees an incentive to sign with multiple Premium Service Brands concepts, streamlining the process of multi-brand ownership and positioning owners for vertical growth from day one.

As opposed to the traditional strategy of expanding into nearby territories with one brand, Premium Service Brands stands out in the home services segment and the franchising industry by encouraging its franchisees to grow vertically by adding on new brands in the same market. This multi-brand roster allows a franchise owner to build and leverage community relationships within a single market by offering multiple services that meet customers' ongoing home-services needs.

While brands in other segments have struggled in 2020 due to COVID-19, the home services industry has thrived. As more people stay at home and prioritize renovation projects, the home services industry has grown to a staggering $506 billion-dollar market in the United States, with $61.9 billion in home maintenance spending, according to a report completed by Home Advisor. As a result of this growing demand, PSB sold 75 territories across North America and the system’s year-over-year sales were up 35% in 2020.

"The Own the Home Program is a great way for franchisees to achieve ambitious scale in the booming home services segment, and Premium Service Brands provides incredible support to help them do this. With the combined experience of our leadership team and proven systems, we have the necessary tools in place to make sure they set and work toward their goals,” said Iric Wexler, chief development officer for Premium Service Brands. “The team at Premium Service Brands has worked hard to create a roster of franchise opportunities that are specifically designed to complement and integrate with each other. This allows our owners to scale their businesses by easily and efficiently adding brands to their portfolios."

Most Premium Service Brands franchisees don’t have experience in construction or home services. Instead, many of them come from a corporate background or from small business ownership, and they are considering franchising as an investment opportunity rather than a chance to enter a specific segment. With the Own the Home Program, these prospects who wouldn't have considered a one-off brand are now finding an opportunity for multi-brand development and market domination thanks to the strength of Premium Service Brands’ corporate team, as well as the company’s support infrastructure, operational processes and marketing strategy.

Take Charlottesville, Virginia-based franchisee Justin Rowling for example. Rowling entered the franchising world because he wanted to start his own scalable business, but he didn’t have a particular industry in mind. When he heard about Premium Service Brands, he saw an opportunity to expand his investment portfolio across several businesses. Now, Rowling is the franchise owner of three Premium Service Brands concepts — Maid Right, 360º Painting and Handyman Pro.

“The beauty of Premium Service Brands is that once you figure one concept out, you can easily start another, as the business models are very similar,” said Rowling. “You are providing different services, but they are all home services and all require a similar type of advertising, which makes it easy to grow vertically. Once you have that confidence, you are better positioned to move right on to the next one. For example, Handyman Pro was easy to add on because I had already started Maid Right and 360º Painting, and I knew I would have a business coach and all the corporate support I needed.”

When it comes to cross-promoting, Rowling says he already has customers that have used all three of his businesses. “I have one customer who just bought a new house, and we refinished their floors through Handyman Pro, painted inside with 360º Painting, and when it was all done we did a move-in clean with Maid Right. That is really how the franchise opportunity is supposed to work.”

In addition to sharing a customer base, Rowling also notes that the multi-brand investment opportunity allows Premium Service Brands franchisees to strategically utilize resources in order to scale.

“I invested in 360º Painting in September of 2018, then I launched Maid Right in December of 2018,” he said. “The reason I chose 360º Painting first was based on the average job size and the expense structure — it is a good model to generate cash flow quickly. That capital allowed me to fund the Maid Right business model, which brings in more consistent revenue and a stronger customer base. This year, when I recognized a major need for holistic home repair services in my area, I had the necessary capital to invest in Handyman Pro.”

For Minneapolis based franchisee Erech Gallatin, the decision to continue investing with Premium Service Brands was a no-brainer.

“I opened my 360º Painting location six years ago and built a great customer base,” he said. “When Premium Service Brands acquired Kitchen Wise, we knew it was the perfect opportunity to enhance our customers’ experience and give them more options. With 360º Painting, we do a large amount of kitchen cabinet projects, and now we can offer an affordable way to create a more functional and usable space without a major renovation. Being able to offer Kitchen Wise services to our 360º Painting customers — and vice versa — gives us an edge on providing more value to our clients with these new services.”

He went on to say that besides leveraging his customer base, the support he receives from Premium Service Brands made expanding his portfolio a natural next step.

“Franchisees get a lot of coaching and support from corporate,” said Gallatin. “The call center takes on scheduling our leads so I can concentrate on growing the brands. We’ve been in business for six years now and because Premium Service Brands not only offers but encourages vertical growth, we can offer our customers an expanded range of services.”

To encourage prospects to take part in the Own the Home Program, Premium Service Brands is offering 10% off the franchise fee for owners who purchase more than one brand. As demand grows in the home services segment, Premium Service Brands is the one-stop-shop for prospective franchisees who are looking to become a multi-brand investor in a booming industry.

ABOUT PREMIUM SERVICE BRANDS:
Headquartered in Charlottesville, VA, Premium Service Brands (PSB) is the leader in home services franchise opportunities. Recently acquiring Renew Crew in January 2020 and Rubbish Works in November 2020, the other brands under the PSB umbrella include 360º Painting, ProLift Garage Doors, Handyman Pro, Maid Right and Kitchen Wise. These home improvement industry brands provide franchisees with comprehensive training and support for every step while viewing customer service as a way of life by also giving back to local communities through their nonprofit, Kids-Lift. Supporting kids and their families is crucial to PSB’s personal values to brighten and care for their communities. More on franchising opportunities at: https://www.premiumservicebrands.com/.

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Lauren Turner
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