President & Founder of Trust Relations Accepted into Forbes Agency Council

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President and Founder of Trust Relations April White was accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies

April White, president and founder of Trust Relations, was accepted into the Forbes Agency Council

I am honored to join the Forbes Agency Council and believe it will be an invaluable platform for Trust Relations to continue challenging the traditional agency model and sharing our reimagined vision of PR with the rest of the public relations industry.

Trust Relations President and Founder April White, a public relations veteran with nearly two decades of industry experience in counseling and implementing campaigns on behalf of clients across numerous industries, from Fortune 100 companies to startups, has been accepted into the Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies.

White was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

“We are honored to welcome April into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Agency Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

As an accepted member of the Council, White has access to a variety of exclusive opportunities designed to help her reach peak professional influence. She will connect and collaborate with other respected local leaders in a private forum. White will also be invited to work with a professional editorial team to share her expert insights in original business articles on Forbes.com, and to contribute to published Q&A panels alongside other experts.

Finally, White will benefit from exclusive access to vetted business service partners, membership-branded marketing collateral, and the high-touch support of the Forbes Councils member concierge team.

“Expectations around authenticity have changed dramatically in recent years and, as a result, simply spinning the story, controlling the narrative and staging public stunts is a thing of the past. Trust Relations is the future,” White said. “I am honored to join the Forbes Agency Council and believe it will be an invaluable platform for Trust Relations to continue challenging the traditional agency model and sharing our reimagined vision of PR with the rest of the public relations industry.”

ABOUT TRUST RELATIONS
Trust Relations, founded in 2019, is a virtual strategic communications firm that creates nimble and proactive “dream teams” for clients through a national network of the industry’s best and brightest practitioners. "Trust Relations" is a term coined by President and Founder April White to describe a new approach to strategic communications focuses on communicating clients' authentic actions, value and goodwill. In technology, trust relationships are an administration and communication link between two domains. In communications, they are a bond of mutual respect between a brand and the people it serves. The firm excels at identifying inspiring ways for clients to show their brand value by identifying supportive proof points and ideating creative activations that demonstrate their unique story and value proposition. For more information, visit https://www.trustrelations.agency/.

ABOUT FORBES COUNCILS
Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive. For more information about Forbes Agency Council, visit forbesagencycouncil.com. To learn more about Forbes Councils, visit forbescouncils.com.

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April White
@TrustPRelations
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