Pricing & Revenue Management Leader Revenue Analytics Closes $11 Million Series A

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Investment from Noro-Moseley Partners & Blue Lagoon Capital to support company’s evolution of its price optimization & commercial analytics SaaS platform.

Revenue Analytics Closes $11 Million Series A
Thanks to the investment by Noro-Moseley Partners and Blue Lagoon Capital and the expertise they bring to the table, we can now grow faster and have even greater impact.

Pricing & revenue management pioneer Revenue Analytics today announced that it has closed a $11 million Series A led by Noro-Moseley Partners with participation from Blue Lagoon Capital. Having bootstrapped from a startup in 2005 to over 100 employees today, Revenue Analytics has developed deep expertise in delivering commercial analytics to Fortune 500 clients. The company is known for delivering bespoke, predictive analytics software applications that drive millions in revenue uplift and eliminate wasted time for the world’s largest hotels, cruise lines and media companies.

“If you booked a business trip or vacation anytime in the past decade, odds are that the price you paid was the result of a Revenue Analytics algorithm,” said Alan Taetle, general partner, Noro-Moseley Partners.

In 2016, Revenue Analytics pivoted from delivering customized client solutions, deciding to leverage its intellectual property in a broader and more impactful way. The team began building a scalable, cloud-based predictive analytics platform that is already delivering results across multiple verticals, including travel, media, automotive, service retail and consumer and industrial products. Today, the machine learning-based platform provides customers with more than 70 micro-services that continuously update, offering powerful predictive analytics that drive smarter commercial decisions.

With this capital infusion, Revenue Analytics will scale to spur innovation, growth and client success. It intends to hire an additional 50 people across sales, marketing and product development roles in the next 12-18 months.

Taetle continued, “The company’s track-record of delivering results for its customers, innovative SaaS analytics platform and strong corporate culture has paved the way for what we believe will be growing success across multiple markets. Noro-Mosley Partners is excited to be part of the Revenue Analytics journey for many years to come.”

Revenue Analytics plans to leverage Noro-Moseley Partners’ extensive experience scaling technology companies. In addition, Blue Lagoon Capital partner and co-founder Rodney Rodgers will join Revenue Analytics’ board of directors. Rogers was previously the Chairman and CEO of Virtustream, an enterprise cloud-service provider, which was acquired by EMC for $1.2 billion in 2015.

“We are proud of our growth and impact over the last 15 years. There is truly no company that has had more success in helping companies apply predictive analytics to commercial decisions than ours,” said Dax Cross, CEO of Revenue Analytics. “But we’re even more excited about our future. Thanks to the investment by Noro-Moseley Partners and Blue Lagoon Capital and the expertise they bring to the table, we can now grow faster and have even greater impact. Scaling the company drives our mission of creating value and enriching lives.”

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About Revenue Analytics
Revenue Analytics empowers big companies to make big revenue decisions in pricing, products and promotions to drive millions in revenue and eliminate wasted time. Our hybrid approach blends artificial and human intelligence to provide predictive analytics at scale. These flexible solutions enable our clients to act immediately and strategically. For more information, visit and follow

About Noro-Moseley Partners
Noro-Moseley Partners, based in Atlanta, is an early growth equity firm that invests in information technology and healthcare businesses with rapidly scaling revenue. Since 1983, NMP has been a leader in its market, investing more than $770 million in 200 companies. NMP has built a strong network of successful entrepreneurs, strategic partners, management talent and value-added co-investors to support our portfolio companies. For more information, visit

About Blue Lagoon Capital
Blue Lagoon is a venture capital firm built on the belief that our future is continually being re-shaped for the better as new disruptive technologies become available to further advance human efficiency and business productivity. The firm was founded in 2008 by Rodney Rogers and Kevin Reid, entrepreneurs by trade who have used their experience to find and develop other top-of-class operators for the Blue Lagoon portfolio. Blue Lagoon’s inaugural fund recently concluded as a top quartile performer, and the firm recently raised its second fund. For more information, visit

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