We see in K&A a partner who will work side-by-side with our team to elevate the PrimeSource Building Products house of brands while generating visibility for our diverse portfolio among an even broader audience.
ATLANTA (PRWEB) January 19, 2023
Kleber & Associates (K&A), a full-service marketing and public relations agency focused on the building products industry, has been named agency of record by PrimeSource Building Products, one of the largest purveyors of fasteners in the world and one of the largest distributors of building materials in North America. Through the engagement, K&A will manage public relations and assist with major branding initiatives, content strategy, influencer engagement and social media, along with event activations for the company.
With 35 distribution centers across North America, PrimeSource Building Products distributes leading brands for residential and commercial construction, spanning categories that include collated fasteners, hand-drive screws and nails, insulation, fencing and perimeter security, railing, roofing and gypsum, siding, tools and accessories, among many others. Exclusive brands under the PrimeSource Building Products umbrella include Grip-Rite®, Pro-Twist®, Nationwide Industries™, RailFX®, Ultra-tec®, GRX®, Complete, KlinchPak and Lockey USA™.
“We see in K&A a partner who will work side-by-side with our team to elevate the PrimeSource Building Products house of brands while generating visibility for our diverse portfolio among an even broader audience,” said Allyson Horst, vice president of marketing for PrimeSource Building Products. “K&A’s extensive industry networks and deep knowledge of navigating media and influencer channels, along with brand building and thought leadership expertise, makes them a great fit to support us in our growth objectives.”
K&A will collaborate with PrimeSource Building Products to ensure alignment of the company’s marketing, public relations and business objectives, while helping to drive greater brand awareness via a fully integrated marketing and communications strategy.
“PrimeSource Building Products has impressed us not only with their extensive product offering and expansive distribution network but also with their focus on bringing exceptional value to customers as a single source provider of high quality building products and related solutions,” said Steve Kleber, president of Kleber & Associates. “We are honored to partner with such an important and well-regarded industry leader.”
K&A will support PrimeSource Building Products at the International Builders Show (IBS) as the brand introduces its latest innovations, including a new hidden deck fastener, DIY cable rail mounting system and self-adhering synthetic roofing underlayment along with a memory resistant polymer air hose and jobsite cleanup accessories, among other products. In addition, the company will showcase a collaboration with the Cleveland Institute of Art featuring transformational artwork that student artists and designers created using a host of materials from PrimeSource Building Products – inviting attendees to look at everyday building products through a new lens.
About Kleber & Associates
Kleber & Associates (K&A) is a full-service marketing and communications agency focused on the building products industry. With a mantra of “Building Better Brands That Build Better Spaces,” K&A has 35 years of experience collaborating with brands across the residential and commercial architectural and building products channels. Agency founder Steve Kleber is president of the National Remodeling Foundation and immediate past president of the National Kitchen & Bath Association’s Center for Kitchen and Bath Education and Research. He also serves on the Home Projects Council Board and on the National Association of Home Builders Global Opportunities Board. For more information, visit http://www.kleberandassociates.com.
About PrimeSource Building Products
PrimeSource is the leading domestic wholesale distributor of fastening solutions and building materials, serving residential and commercial new construction and remodeling markets. Home to the Grip-Rite®, Pro-Twist®, Nationwide Industries™, RailFX®, Ultra-tec®, GRX®, Complete, KlinchPak and Lockey USA™ brands, as well as other premier building products brands, PrimeSource leverages world-wide supply chain capabilities and 35 distribution centers throughout the United States to source and distribute products for most types of construction, including: collated fasteners, hand-drive screws and nails, insulation, roofing and gypsum, siding, tools and accessories, fencing and perimeter security and railing, among many others. For more information, visit http://www.primesourcebp.com or call (800) 676-7777.