Print Coupon Publisher goes Mobile, Delighting Consumers, and Advertisers

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Sunflower Lab designed a mobile application for Town Money Saver that puts local advertisers’ coupons in consumers’ pockets resulting in increased reach for advertisers.

Sunflower Lab (thesunflowerlab.com), a digital product and innovation agency from Columbus, Ohio, created a digital coupon application for Town Money Saver to the delight of its advertisers.

Town Money Saver has successfully distributed print coupons via its core magazine since 1992, but an upgrade was needed to keep up with digital consumers. Therefore, Town Money Saver partnered with Sunflower Lab to create a mobile application, which vastly broadens the coupon publisher’s reach.

Advertisers have seen an immediate positive impact on coupon usage compared to the paper-only coupons, making them much more likely to reinvest in Town Money Saver’s marketing service.

The collaboration with Sunflower Lab has driven an incredible boost in coupon redemption for Town Money Saver. The coupons are now available any place and any time, whereas the only way to redeem them before was via its print publication and website.

The Town Money Saver app lets consumers subscribe to the businesses of their choice allowing them to receive an alert each time their favorite stores post new coupons. The app also alerts consumers when their saved coupons are about to expire, so they are reminded to take advantage of the deal. For example, if a consumer has been putting off an oil change for weeks and they’re reminded that they only have a few days to get a great price, it serves as an excellent call to action.

“The digital coupons we created for Town Money Saver serve as a supplement to the print coupons and not a replacement. But they are a powerful supplement as consumers are more apt to use the coupons, advertisers are clearly benefiting, and Town Money Saver is getting more renewals than ever before. It’s a win across the board,” said Ronak Patel, CEO of Sunflower Lab.

Sunflower Lab used an API to connect with Town Money Saver’s database, pulling advertiser coupons into the mobile application. The app was natively built on both the iOS and Android platforms.

“I would definitely recommend Sunflower Lab. Not only did they do what we asked of them, but they also offered suggestions that we had not even considered, using their experience from past projects to steer us in the right direction. They ended up acting as a de facto consultant as well,” said Mark Ruggiero, Chief Operating Officer, Town Money Saver.

About Sunflower Lab
Headquartered in Columbus, OH, Sunflower Lab is an award-winning digital product and innovation agency with offices across North America and India. They help growing startups and global brands build innovative, beautiful custom technology solutions. They believe in building products that make an impact. Sunflower Lab makes better technology today for an organization's tomorrow.

About Town Money Saver
Since 1992, Town Money Saver (https://www.townmoneysaver.com/About) has been saving people money with great deals from local businesses in a convenient, easy-to-read magazine format. Delivered directly to mailboxes every month, each edition of Town Money Saver is packed with coupons and savings from businesses in your area. This ensures you’ll always be able to find a dealer close to home. So, whether you’re looking for a great meal, a haircut, or an oil change, use Town Money Saver to shop locally and save locally.

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Chet Backiewicz
Sunflower Lab
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