Privacy Toll Free Launches 866-I-OPT-OUT to Provide Companies Access to Privacy Hotlines

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With New Service Offering, Privacy Toll Free Becomes the First Platform Dedicated to Consumer Privacy Hotlines

Get a Toll Free Number for CCPA.

Get a Toll Free Number for CCPA.

There is a strong trend among state legislatures to introduce bills featuring toll-free privacy hotlines for consumers, providing businesses that want to be leaders in privacy compliance with a clear rationale for adopting hotlines now.

Privacy Toll Free, a platform that enables businesses to establish consumer privacy hotlines, today announced that the company has launched, providing businesses with access to its 866-I-OPT-OUT toll-free service. With this service, businesses can establish a new channel for consumers to request information and register their privacy preferences. Toll-free privacy hotlines are rapidly becoming a best practice for U.S. businesses that collect personal information as a result of a series of new bills and laws addressing consumer privacy rights.

California led the nation in enacting the California Consumer Privacy Act, or CCPA, that becomes effective January 1, 2020. As enacted, the CCPA requires businesses to offer consumers a toll-free number to express their privacy preferences and to learn more about how their personal information is collected, disclosed and sold. In addition to S.1214 pending before the United States Senate Commerce Committee, bills pending in more than ten states also either endorse or require toll-free privacy hotlines.

These bills and laws define privacy broadly to include not only contact information, but all information associated with an individual, including internet cookies, putting even websites with unregistered users within the scope of these laws.

Launched today, Privacy Toll Free’s service is the first service in the nation dedicated to helping businesses to quickly and easily implement toll-free hotlines for California consumers to receive disclosures and register their privacy preferences under the CCPA. Businesses can offer their consumers access to Privacy Toll Free’s shared hotline at 866-I-OPT-OUT via a unique service code, or they can elect to obtain a dedicated toll-free number via the service. Consumers calling the hotline interact with a customizable voice response system and leave a message that businesses can retrieve in a secure dashboard. The service provides ready-made templates that enable businesses to establish privacy hotlines in minutes. The CCPA requires businesses to respond to consumers promptly, and also provides compliance monitoring tools enabling businesses to respond to consumers efficiently within deadlines.

It has been estimated that 500,000 businesses serving Californians are subject to the CCPA, and is dedicated to helping small, medium and enterprise-class businesses to implement privacy best practices with tiers of service adapted to each of their needs. Small businesses engaged in a single line of business can access simple and affordable tools. Medium-sized businesses that may have multiple business lines can access multiple service codes and create unique voice prompts for consumers in different verticals. They can also grant access to the dashboard to multiple employees and log each employee's activities to help document compliance. Coming soon, enterprise-class businesses will gain access not only to dedicated toll free numbers, but also to APIs and other advanced features that integrate the service with enterprise workflows. offers all businesses no-contract monthly plans that are free for 30 days, in addition to savings for adopting an annual plan.

"With this launch, we are excited about taking a leading role in enhancing consumer privacy as well as the market opportunity that privacy hotlines create. We believe our range of tools, from the simple to the sophisticated, provide businesses of every size with an opportunity to implement privacy hotlines to give consumers meaningful information and choices. We are proud to be launching our first service offering,” said Julian Salama, Co-Founder of Privacy Toll Free.

“There is a strong trend among state legislatures to introduce bills featuring toll-free privacy hotlines for consumers, providing businesses that want to be leaders in privacy compliance with a clear rationale for adopting hotlines now," said Marc Mandel, Co-Founder of Privacy Toll Free.

As additional states pass laws endorsing or requiring toll-free privacy hotlines, Privacy Toll Free intends to respond with compliance tools tailored to any unique state law requirements, ensuring that Privacy Toll Free remains the best single source for toll-free privacy hotline compliance. As of launch, Privacy Toll Free is tracking bills in the following states that endorse or require toll-free hotlines: Hawaii (SB 418), Illinois (HB3358 and SB2149), Maryland (SB0613), Massachusetts (S120), Nevada (SB 220), New Jersey (A4902 and S2834), New Mexico (SB 176) New York (A6351, S04411, A7613 and S224), Pennsylvania (HB1049), Rhode Island (S0234) and Texas (HB4518). Privacy Toll Free is also fostering an online community available at for business owners and privacy practitioners to share information and best practices about compliance.

About Privacy Toll Free

Launched in 2019, Privacy Toll Free empowers businesses of all sizes to implement privacy best practices by offering consumers a toll-free number to learn more about the use of their personal data and to register their privacy preferences. From rapid, self-service signup, to customizable voice prompts, to powerful compliance tools and enterprise integrations, Privacy Toll Free makes it easy to implement effective privacy hotlines that signal to consumers respect for the privacy of their personal information. The company is bootstrapped and is not seeking outside investment. To learn more, visit

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Julian Salama
since: 06/2019
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