PRmediaNow Wins 2019 PRSA PRestige and Radiance Awards for Outstanding Public Relations Tactics
Tampa-based public relations agency wins awards for media relations tactics and news release writing for PR work that helped 'PEEjamas' become the most-funded children's clothing in Kickstarter history.
TAMPA, Fla., Nov. 20, 2019 /PRNewswire-PRWeb/ -- PRmediaNow recently received awards from the Public Relations Society of America (PRSA) Tampa Bay and the PRSA Sunshine District for both media relations tactics and news release writing.
The Tampa-based firm, which specializes in crowdfunding PR to help companies around the world launch innovative products, received the PRSA Tampa Bay PRestige Award for media relations tactics, along with a Sunshine District Radiance Award for news release writing – both for the firm's work on the PEEjamas campaign.
Introduced on the crowdfunding website Kickstarter in 2018, PEEjamas allow kids to wear stylish pajamas with no-worries for kids or parents if they have a nighttime accident. Stories on Parent.com, Mom.me, Romper and many sites helped PEEjamas become the most funded children's clothing in Kickstarter history – eventually raising more than $352,000 as crowdfunding continued on Indiegogo InDemand.
"Peejamas is an innovative product, and we highlighted the style and functionality by sharing videos of happy kids playing and posing in the Peejamas, just like they would in traditional PJs," said PRmediaNow Principal Colin Trethewey. "We also highlighted the positive environmental impact of the product which reduces the number of disposal diapers ending up in landfills and the cost benefits - 66 percent cheaper than disposable diapers."
Presented by Business Wire, the PRSA Tampa Bay PRestige Awards recognize outstanding public relations programs and tactics. PRmediaNow Principal Colin Tretheway accepted the awards during the 5th Annual PRestige Awards event at The University Club of Tampa on Wednesday, Nov. 6.
For more information about PRmediaNow and the services it provides to crowdfunding and non-crowdfunding clients, visit http://www.PRmediaNow.com.
About PRmediaNow
PRmediaNow, LLC is a full-service international public relations agency that focuses on securing media coverage for companies and their products. In 2015 PRmediaNow led the PR campaign for the record-breaking BauBax Travel Jacket Kickstarter Campaign that raised $9.19 million USD, to become the 4th most-funded Kickstarter product at the time. PRmediaNow has since helped crowdfunding clients raise more than $75 million – working on 14 campaigns that each raised more than $1 million. PRmediaNow prides itself on creativity, responsiveness and providing high-level customer service to clients, while delivering media-outreach campaigns that result in major media coverage and viral spread on social media and the Internet. For more information, please contact info@PRmediaNow or visit http://www.PRmediaNow.com.
SOURCE PRmediaNow
Share this article