Pro Mujer Names Marisol Fernandez Global Financial Services Director

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Pro Mujer, a leading social enterprise, announced today the appointment of Marisol Fernandez as Global Financial Services Director, leading the organization’s business line, leveraging fintech and helping drive digital transformation to propel the organization’s continued expansion throughout Latin America.

Marisol's experience in the public and private sector...gives her invaluable strategic and hands-on experience in steering financial services organizations into sustainable growth and profitability.

Pro Mujer, a leading social enterprise and pioneer in women’s empowerment in Latin America, announced today the appointment of Marisol Fernandez as Global Financial Services Director. Fernandez assumes this role after having served at Pro Mujer as Global Director of Corporate Business Development, where she oversaw the acquisition of a major financial services company in Argentina and two joint ventures in health and gender smart investing. She brings over 22 years of experience in financial services, microfinance operations, financial services regulation, risk management, development financing and taxes, as well as in developing creative, strategic solutions and implementing seamless divestitures and settlement processes for financial entities.

Fernandez´s major accomplishments include leading the funding of more than 20 microfinance entities, in addition to defining key legislation and regulation of the financial sector and microfinance in Bolivia, Guatemala, Ecuador, Tanzania and Mozambique. In 2018, she was recognized by Bolivian Business Magazine as one of the leading businesswomen in Bolivia.

In her new role, Fernandez will be leading Pro Mujer’s current financial services areas in Argentina, Bolivia, Nicaragua, and Mexico, which together manage a portfolio over USD $120 million. Reporting to Pro Mujer President and CEO Maria Cavalcanti, Fernandez will be responsible for leading Pro Mujer’s financial services business line, leveraging fintech and helping drive digital transformation to propel the organization’s continued expansion throughout Latin America. In 2019, Pro Mujer focused on implementing and scaling cutting-edge technological solutions, including a new core banking system.

“Marisol's experience in the public and private sector as a manager, investor, regulator, and board member gives her invaluable strategic and hands-on experience in steering financial services organizations into sustainable growth and profitability. This will allow Pro Mujer to strengthen and expand its services to positively impact the lives of millions more women across Latin America,” said Maria Cavalcanti, president and CEO of Pro Mujer.

Additionally, Fernandez has served as member of a number of corporate governance bodies of financial entities, including Banco FIE and Banco de la Comunidad. As such, she contributed in the development and implementation of their risk management systems and corporate social responsibility programs. She has also been board member of non-financial entities, including Caja de Salud de Bolivia, National Coordinator for Productive and Financial Development, and Kantutani S.R.L, and member of the credit committee of PYME Capital Fund and the economic committee of the Andean Parliament.

About Pro Mujer:
Pro Mujer is a mission-driven social enterprise committed to positively impacting the lives of women and their families. Its integrated approach offers access to finance, health and educational services, delivered in supportive social spaces that foster community-building and equip women with the resources to help them reach their full potential.

Since 1990, Pro Mujer has disbursed over $3.6 billion in loans, provided over 9 million health interventions and reached over 2 million women across the region. Pro Mujer is headquartered in New York City and currently operates in Argentina, Bolivia, Guatemala, Mexico, Nicaragua and Peru.

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Sofia Huizar
PRO MUJER, INC.
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