His global expertise in the field of market intelligence and real-world experiences will help to demonstrate the practical application of what I teach in the classroom.
SCHAUMBURG, Ill. (PRWEB) October 25, 2018
David Kalinowski, President and Co-Founder of Proactive Worldwide, will be a guest speaker at the University of North Carolina at Chapel Hill on October 30, 2018. A frequent and dynamic facilitator at industry events, David will turn his attention to students in the School of Media and Journalism to discuss topics in the field of Market Intelligence.
Kalinowski will review the role market intelligence plays in business, share stories and case studies on the impact market intelligence has had on informing leadership decision making, and discuss how intelligence plays a vital role to support early warning programs and business war games designed to help pressure test strategies and, in some cases, create new strategies. Kalinowski said “This will be a fun, engaging, and educational interaction for the students. They will walk away with an even better understanding and appreciation of exactly how essential it is for companies to have an effective market intelligence capability. And as journalism students, they may realize that the market intelligence field is a fascinating career option where they can apply their research and writing skills, natural curiosity, and other academic training to introduce new insights to business leaders that help shape the future.”
Judy Liu, professor at UNC’s School of Media and Journalism, teaches a variety of classes in advertising, public relations, marketing, and market intelligence in undergraduate and graduate courses. Liu stated, “I’m really excited to have David as a guest speaker at UNC. His global expertise in the field of market intelligence and real-world experiences will help to demonstrate the practical application of what I teach in the classroom. The students are looking forward to hearing directly from an industry veteran, and we appreciate David coming to share his knowledge.”
About Proactive Worldwide
Proactive Worldwide, Inc. is a global research and strategic intelligence consulting firm that provides evidence-based, constructive information within the competitive intelligence, market intelligence, and customer insights domains. Anchored by primary source research for over 22 years, Proactive’s multilingual professionals assist our clients with offerings that include but are not limited to competitive research services, competitor assessments, market entry and defense strategies, war gaming workshops and scenario planning events, and customer experience and user experience studies. To learn more, visit http://www.proactiveworldwide.com.