Probiogen® Probiotics Now Available at GNC Locations

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The WR Group Expands Into Major Retailer With Its Leading Line Of Probiotics

Probiogen, part of leading global wellness company, WR Group, announced today that its range of premium probiotics are now available at over 1,600 GNC retail locations across the United States and online at GNC.com.

Probiogen offers a variety of condition specific probiotics including those that treat stress, allergies, digestion and weight management. Part of what makes Probiogen unique is Smart Spore™ technology, which is proven to survive the harsh gastric system and make it to the site of action alive. Probiogen’s Smart Spores™ are naturally stable in the body and in the environment. Concentration of spore strains in the gut is relatively low, which is why they are much more effective than other popular strains that already exist in huge numbers. The unique, soil-based strains are nature’s best probiotic available without any chemical or laboratory alterations required to remain shelf stable and powerfully potent.

“WR Group is honored to bring our line of probiotics to shelf at GNC locations,” says Renee Barch-Niles, EVP – Retail at WR Group. “With a common mission to provide consumers with unique, high-quality products, our partnership with GNC aligns with everything the retailer represents.”

A leading global specialty health, wellness and performance retailer, GNC Holdings, Inc. connects customers to their best selves by offering a premium assortment of heath, wellness and performance products. GNC has more than 6,600 retail locations across the U.S., as well as locations in approximately 50 countries.

Probiogen products will be available in-store and online at GNC.com. Selections may vary upon location.

For more information about the Probiogen line, please visit http://www.probiogen.com.

About Probiogen: Probiogen is revolutionizing the market with highly effective, microbiologist-recommended Smart Spore™ probiotics and specialty probiotic blends. Products are clinically proven to survive 100x better than the leading probiotics and yogurt, for digestive balance, healthy immunity, and vitality from the inside out.

About WR Group: WR Group is one of the world’s fastest growing global manufacturers and distributors of high-end health and personal care products. Its extensive brand portfolio includes nearly 900 products, which are distributed to more than 60 countries worldwide. WR Group, based in Scottsdale, AZ., has an active consumer base of over 2 million customers that have grown to become loyal, repeat purchasers. Since 2001, WR Group has been a leader in the health and wellness industry. WR Group has designed 16 uniquely high-quality brands with a focus on delivering the cleanest, most effective products available for families including Probiogen™, ORALGEN NuPearl®, BareOrganics™ and more.

EDITOR'S NOTE: For more information about PROBIOGEN and to arrange to speak with a company spokesperson, please contact Nancy Trent or Pamela Wadler at (212) 966-0024 or pam@trentandcompany.com.

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Pamela Wadler