Prodigy Launches Virtual Showroom to Help Dealerships Reopen and Sell Cars Online

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Prodigy, leader in the digital transformation of automotive retail, is releasing a new platform add-on that delivers a concierge sales experience for online shoppers via video and live chat to help dealerships reopen and sell vehicles online amidst the coronavirus crisis.

Virtual Showroom is a one-to-one concierge shopping experience for online car buyers. Assisted by live chat and video integrated into Prodigy’s Digital Retail platform in conjunction with chat-based sales tools, Prodigy’s Virtual Showroom enables online shoppers to find exactly what they’re looking for while having their questions answered directly by a dealership representative.

Finally, there is a way to give online car shoppers the same hands-on experience they get on the showroom floor, but with the convenience and ease of an Amazon-like checkout process, all from the comfort and safety of their homes.

Virtual Showroom is available to all Prodigy customers utilizing either the Complete Digital Retailing platform or Prodigy’s Online Digital Retailing platform. The add-on is free of charge for 90 days, a small measure to help dealers during unprecedented economic times.

Prodigy’s Virtual Showroom enables dealership staff to engage customers personally and seamlessly walk them through the buying process. Staff can switch vehicles, update deal details, change pricing, obtain manager approvals, and collect deposits, all while live chatting or video chatting with customers. Customers get the satisfying and convenient buying experience they’ve come to expect from their local dealership without any concerns about leaving the comfort of their home.

For more information or to request a demo of Virtual Showroom, please visit

About Prodigy:

Prodigy is leading the digital transformation of automotive retail, helping dealers deliver the world’s best car buying experience to their customers via their innovative digital retailing platform. Founded in 2015 by Marty Hu and Michia Rohrssen, Prodigy is headquartered in San Francisco and backed by top Silicon Valley VC firms including Tribe Capital, 8VC, and Battery Ventures.

For more information about Prodigy, visit

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