Unconventional Skills That Simplify B2B Product Management and Result in Higher-Value Products
FORT MILL, S.C., Oct. 10, 2024 /PRNewswire-PRWeb/ -- Product Management University announced today it is offering free eLearning versions of its Product Management Basic Skills Courses. The courses offer an unconventional approach to traditional product management that makes it faster and easier for product managers to build and deliver products with guaranteed customer value that can be quantified and get stakeholders aligned to their plans and priorities.
Who Are the Courses For?
- Aspiring product managers that want to learn basic skills and best practices for B2B and B2B2C product management and get certified.
- Experienced product managers that want a refresher or want to supplement their conventional product management skills with unique best practices for B2B and get an additional certification.
The Problem With Conventional Product Management Training Courses
Traditional product management training courses offered by competitors teach product managers how to use target customer problems as the starting point for building new products and features. Those customers have so many problems, it requires a significant amount of time and effort for product managers to determine the problems that are most valuable to solve, most of which are difficult to quantify.
The "problem first" approach forces product managers to wade through an endless sea of tactical customer problems, do a ton of legwork to figure out which ones are most valuable to solve, and then try to convince stakeholders they've done their homework, only to be second-guessed at every turn. Getting stakeholders on board and energized becomes even more difficult because everyone has differing opinions on priorities.
It's like a GPS system that navigates you through every possible detour instead of taking you on the fastest route.
What's Unique About Product Management University Courses?
The Product Management University courses teach product managers how to start with the customer's top business priorities and their most critical "business outcomes" that are widely known across the market. It's a shortcut that leads directly to the biggest obstacles (the real problems) standing in the way of those high-value customer outcomes versus sifting through an endless list of customer problems and doing the legwork to figure out the most valuable ones to solve.
The Product Management University approach gives product managers and their stakeholders the confidence they're delivering real strategic value that's measurable. It also establishes a direct line of sight from the customer's strategic business outcomes all the way down to the user jobs in the trenches and the associated product features that make those users better at their jobs in ways that have strategic impact.
When someone asks a product manager, "What's the value of that feature?" they'll have a direct answer with everything needed to satisfy stakeholders.
What Courses Are Offered for Free?
There are six courses offered for free.
- Product Management 101 Basic Skills – this is the complete curriculum with 18 lessons that fully prepare product managers for certification.
The following five micro learning courses represent the Basic Skills 101 curriculum broken down into micro courses by subject area. These are perfect for product managers that only want or need training on specific topics. Completing all the micro courses below fully prepares product managers for certification.
1. Market Segmentation & Voice of Customer (VoC) Basics
2. Building Your Foundation for Measurable Customer Value
3. Quantifying Your Top Market/Product Opportunities
4. Establishing Data-Driven Roadmap & Backlog Priorities
5. Best Practices for Project Estimation & Execution
Course details and registration can be found at https://productmanagementuniversity.com/product-management-courses/
About Product Management University
Product Management University offers value skills training for high technology companies in B2B and B2B2C in the areas of product strategy, product management, product marketing, presales product demos and customer success.
Our customer outcome framework aligns all stakeholders to a common view of the market with a single language for uncovering customer value and measuring it so that it's easier for organizations to build, market, sell and deliver products with strategic customer value that can be quantified.
Media Contact
John Mansour, Product Management University, 1 4046808701, [email protected], https://productmanagementuniversity.com
SOURCE Product Management University
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