Products That Count releases a groundbreaking AI Playbook for Chief Product Officers, offering a strategic roadmap to lead AI-driven product innovation. Created with Capgemini and Microsoft, the guide delivers expert insights on trust, data, and responsible AI.
SAN FRANCISCO, June 4, 2025 /PRNewswire-PRWeb/ -- Products That Count, a renowned 501(c)(3) non-profit that helps everyone build great products and accelerates the careers of product professionals worldwide, is proud to announce the release of its new AI Playbook, The Role of CPOs in the Inevitable and Uncertain AI Future. Presented in partnership with Capgemini and Microsoft, this guide is designed to help Chief Product Officers (CPOs) navigate the evolving role of AI in product strategy and organizational leadership.
In his foreword, Franck Greverie, Capgemini’s Chief Portfolio & Technology Officer, Head of the Global Business Lines and Group Executive Board Member at Capgemini, commented that the role of the CPO has evolved to a pivotal force that can drive organizational success. Greverie noted that as we stand on the cusp of a new era, where the technology landscape is evolving faster than ever, the leadership and vision of CPOs will be paramount in shaping the future of business. Capgemini’s Digital Product Software Global Offering Leader Keith Glendon led the roundtable discussion that inspired the topic. Following this conversation, Products That Count tapped Capgemini to advise on the trends in AI and guide organizations on the AI planning process.
“AI is not just a feature set anymore. It's really a whole new foundation. The makers of the future are building on AI-based capabilities, and they're creating a whole new ecosystem of possibility when it comes to technology,” said Glendon. “This is a great time for CPOs to think like a startup and engage in experimentation. The possibilities are endless.”
Curated by Products That Count Resident CPO Renée Niemi, the AI Playbook distills insights from exclusive roundtable discussions with top CPOs, uncovering strategies for putting AI on the product roadmap, how to navigate trust, and why the CPO is the role that must lead the AI revolution in product businesses.
"These insights from top Chief Product Officers cut through the noise surrounding AI and identify what's truly working," said Niemi. "We discovered a clear framework for how CPOs should approach AI today. CPOs are building the guardrails that balance innovation with responsible implementation, ensuring customer trust and good business outcomes."
The AI Playbook highlights five key themes:
- AI Is Here, and CPOs Must Take Charge: The age of AI is here, transforming both products and organizations. CPOs are uniquely positioned to guide AI initiatives, empowering and organizing their teams to solve complex customer challenges while streamlining workflows.
- Flexibility and collaboration Are Key: To stay competitive, CPOs need flexible organizational structures and strategic collaborations across tech, sales, and marketing. The winning formula is balancing centralized support with decentralized innovation.
- Trust is Earned, Not Given: Customer adoption and retention hinge on trust. CPOs must embrace transparent data policies, tailored experiences for different generations, and a commitment to human oversight where it matters most.
- Build, Partner, and Scale Responsibly: The best approach is to build core AI capabilities in-house while partnering for foundational models. Start small, scale thoughtfully, and always prioritize responsible AI implementation.
- Data Policies & IP Matter: Robust data policies and careful consideration of intellectual property are essential. Building a foundation of data quality, privacy, and compliance is key to earning and maintaining customer trust.
With innovations in AI emerging daily, product and business leaders need to stay ahead of the curve. The AI Playbook is a strategic roadmap for CPOs who want to harness AI's potential while mitigating risks.
The AI Playbook is now available for download at: https://productsthatcount.com/2025-ai-playbook-for-cpos/
ABOUT PRODUCTS THAT COUNT
Products That Count is the world's largest nonprofit community, engaging 500,000+ product managers and Chief Product Officers (CPOs) united by a mission: to empower everyone to build products that truly count. In a world flooded with products, only a few ignite passion, deliver value at scale, and transform lives. Behind those exceptional products are visionary CPOs and high-performing product teams driving innovation at the most bleeding-edge companies. We recognize these trailblazers through our coveted Awards, accelerate careers from PM to the C-suite and beyond through daily best practices, and serve as the trusted advisor to nearly all Fortune 1000 CPOs. Our Corporate Alliance includes Walmart, Ford, Cisco, Johnson & Johnson, Amplitude, and more. The most admired product leaders across industries serve on our Advisory Council, guiding the future of product leadership. Together, we're shaping a future where every product counts. Learn more at productsthatcount.org
ABOUT CAPGEMINI
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market-leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2024 global revenues of €22.1 billion. Learn more at www.capgemini.com
ABOUT MICROSOFT
Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn't just encourage curiosity; it embraces it. Each day, we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters.
Microsoft operates in 190 countries and is made up of approximately 228,000 passionate employees worldwide. Learn more at https://news.microsoft.com/
CONTACT
Emma Shirlin
Media Contact
Emma Shirlin, Products That Count, 1 8287020154, [email protected]
SOURCE Products That Count
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