BERLIN and SALZBURG, Austria (PRWEB) November 26, 2020
Productsup, the leading e-commerce data integration company, and Pimcore, the leading open-source platform for data and customer experience management, today announced a new partnership. The strategic alliance between the two companies empowers brands and retailers to simplify their product content flow, and in turn, enhance the online shopping experience for consumers. The announcement was made this morning, during the opening ceremony of Pimcore’s annual conference, Pimcore Inspire.
“Now more than ever, businesses need to expand their customer base to drive sales and meet their revenue goals, which is why selling across a wide range of marketplaces, online stores and social platforms is essential,” said Johannis Hatt, CEO, Productsup. “However, managing products in a variety of channels to ensure content is personalized, up-to-date and consistent is exceptionally difficult. Our partnership with Pimcore removes many of the barriers that prevent companies from delivering a positive brand experience to their customers at every touchpoint.”
Pimcore combines product information management (PIM), digital asset management (DAM) and master data management (MDM) to enable brands and retailers to easily manage and aggregate product and master data for any selling channel. Productsup offers product content syndication and feed management for brands and retailers, empowering users to optimize and syndicate product content to various channels. The new integration between the two platforms allows businesses to deliver personalized customer experiences on any digital marketing, shopping or business channel to optimize their ecommerce strategy.
“We’re excited to partner with Productsup to enhance our offerings for customers and make selling online more accessible and manageable,” said Dietmar Rietsch, CEO, Pimcore. “This year has proven that a strong ecommerce presence is essential to compete in today’s retail landscape, so joining forces with Productsup is the obvious next step to help our customers advance their online strategy.”
Pimcore is an open-source software used by over 100 000 companies for master data management, digital asset management, product information management, multi-channel publishing and e-commerce. Acclaimed by analysts from Gartner and Forrester its customers include Fortune 100 companies such as Pepsi, Sony, and Audi. The company is based in Salzburg, Austria. For more information, visit pimcore.com.
Productsup provides an innovative SaaS platform that empowers brands and retailers to optimize and syndicate their product content to all digital marketing, shopping and business channels, such as Google, Amazon, Facebook, or Walmart. With agile data and seamless connectivity, the award-winning company helps customers break through data silos and get their products to market quickly.
Headquartered in Berlin, Germany, Productsup is trusted by more than 800 businesses worldwide, including five Fortune 20 companies and market leaders like IKEA, Beiersdorf, ALDI, and Superdry.
Visit http://www.productsup.com to learn more.