Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Productsup Launches New Platform To Help Businesses Address Growing Commerce Anarchy Crisis
  • USA - English

Leading commerce data integration company helps businesses radically rethink the entire global value chain


News provided by

Productsup

Sep 07, 2021, 03:00 ET

Share this article

Share toX

Share this article

Share toX

BERLIN, Sept. 7, 2021 /PRNewswire-PRWeb/ -- Productsup, the leading commerce data integration company, today announced the launch of a new platform to combat commerce anarchy - a term Productsup coined to describe the struggle companies face managing the increasingly complex paths between products, services, and consumers.

Global retail ecommerce sales hit $4.2 trillion in 2020 alone and are projected to grow to $5.4 trillion by 2022. But commerce anarchy now threatens the online buyer/seller relationship, resulting in confused and fractured interactions between vendors and digitally-empowered customers across marketing and retail channels.

"The relationship between online platforms and businesses has switched from co-existence to competition. The situation worsens by the day as many factors converge," said Marcel Hollerbach, Chief Innovation Officer of Productsup. "Research* tells us that 94% of vendors state they now compete with the very hyperscale platforms they need to use to digitally reach their buyers and just one in seven trusts the data they receive back from these platforms."

Solving digital and influencer sprawl
Manufacturers, brands, retailers, and service providers are juggling multiple omnichannel business-to-business (B2B), business-to-consumer (B2C), and direct-to-consumer (D2C) processes in an attempt to manage ever-more-complex paths between products, services, and consumers. Research* amongst Chief Digital Officers and board members highlights that the impact of the chaos caused by digital channel and influencer sprawl is the most pressing issue reported. Solving this problem is a key management challenge.

"Commerce anarchy is, for sure, the major challenge we are dealing with in order to establish a strong and successful ecommerce offer," said Margit Gosau, CEO of SPORT2000, one of the world's largest purchasing cooperatives of independent sports retailers, with 3,800 stores in more than 20 countries. "More concretely, it is the complexity of processes, data, sources, and channels which we have to juggle in order to fulfill today's customer needs in omnichannel retail."

Managing product information value chains
Productsup knows that successfully navigating a world of commerce anarchy requires a radical rethink of the management of the global product information value chains which connect manufacturers, brands, retailers, and service providers to their online customers. A product information value chain covers all the information flows needed to enable buyer transactions. These include supply chain logistics, product information management, and social media buying signals.

To date, many businesses have adopted a piecemeal approach to managing such complex systems. Optimizing a feed here, a product description there, but optimizing alone does not help, it just adds to the chaos. In addition, research* reveals that product information is typically handled by an average of four systems in each organization. A lack of integration of these systems to successfully aggregate, optimize, contextualize and distribute product content means global product information value chains cannot be managed in real time, fast-moving opportunities to sell are lost and brand relationships with buyers are damaged.

Taking advantage of complexity and change with the Productsup Platform
The Productsup team has drawn on its experience at major enterprise software firms such as Siebel, IBM, Oracle, HP, TIBCO, Informatica, and Qlik, to deliver the world's first platform to manage the product information value chain. The Productsup Platform is trusted by over 900 global brands, such as IKEA, Sephora, and ALDI, across more than 2,500 marketing and retail channels and handling more monthly data requests than Google's consumer search service.

"Productsup is aimed at creating high-performing and scalable campaigns across markets, redefining product, brand, and service experiences, delivering control over commerce anarchy," emphasized Hollerbach."It also comes with a sophisticated set of modules and features that are built to help brands, retailers, and service providers reach more customers and maximize sales."

The Productsup Platform provides a single solution to effectively manage product information value chains and their constant feedback loops, enabling manufacturers, brands, retailers, and service providers to turn complexity and constant change to their advantage. Using Productsup, Chief Digital Officers and their teams can take ownership, without coding, but with full data transparency and compliance across all value chains.

To learn more about commerce anarchy and Productsup, meet the company's thought leaders at DMEXCO 2021 today and tomorrow.

About Productsup
Productsup empowers brands, retailers, and service providers to reach more customers on more channels and maximize sales. The company's pioneering platform enables leading global companies like IKEA, Sephora, or ALDI to successfully aggregate, optimize, contextualize and distribute product content across more than 2,500 marketing, ecommerce, and retail channels. Headquartered in Berlin, Productsup has raised a total of $45 million in funding. Learn more at http://www.productsup.com.

*The research was conducted according to Market Research Council guidelines by Coleman Parkes who polled 750 respondents in senior ecommerce positions across 14 countries, in 2021.

Contact:
Madalina Tarkowian
Tel: +493060985355
[email protected]

Media Contact

Madalina Tarkowian, Productsup, +493060985355, [email protected]

SOURCE Productsup

Related Links

http://www.productsup.com

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.