No other organization would even consider passing out its investment returns, but because of our continued health and growth as an organization, we can do just that. It is a wonderful feeling.
ATLANTA (PRWEB) April 21, 2021
Hoping to spur a quick economic rebound for the photographic industry, Professional Photographers of America (PPA) is taking unprecedented steps to pave the way for a return to normalcy. In what some consider its boldest move ever, today the association announced the creation of an Investment Performance Rebate which will significantly reduce the cost for exhibitors at Imaging USA, the association's premier event. According to the plan, PPA will subsidize 43% of exhibitors' typical trade show booth space costs for the upcoming conference in National Harbor, Washington D.C. An additional game-changing benefit for all PPA members is also in the works and will likely be announced this fall.
"We are all in this together," says PPA President Mary Fisk-Taylor. "As photographers, we can't succeed without healthy industry partners to provide us with quality products and services. And they can't survive without photographers running healthy businesses. It is all one big ecosystem, and PPA is constantly working to keep all of it strong."
For decades, PPA has maintained a reserve fund to protect the association from economic downturns and potential disasters. Those funds are invested and have regularly created an annual return most years. According to the plan approved by the PPA Board of Directors last week, all future investment returns will be applied directly to PPA members and Imaging USA exhibitors.
"This is what it means to be a not-for-profit," says PPA CEO David Trust. "It is what differentiates us from all other organizations in the photographic industry. Some would say creating this rebate is insanity. We say it is our job as the industry's protector."
Fisk-Taylor continues, "PPA is just different. Imaging USA is different. It's what PPA does. It's how PPA thinks. No other organization would even consider passing out its investment returns, but because of our continued health and growth as an organization, we can do just that. It is a wonderful feeling."
Earlier in the year, PPA announced two additional subsidies for anyone who attends Imaging USA next January. By setting the price for attendance at just $59, the association effectively agreed to subsidize every registration by upwards of 70% of the actual cost to produce the event. Not willing to stop there, PPA also announced plans to subsidize hotel stays at Gaylord National Harbor by $40 a night during the conference.
"We just felt like it was the right thing to do," says Trust. "There were a lot of numbers and details to work out, but if it is the right thing to do, then you do it. Period."
Professional Photographers of America (PPA) is the largest and longest-standing nonprofit photography trade association. Founded in 1868, PPA helps 30,000 professionals elevate their craft and grow their business with resources and education, all under PPA’s core guiding principle of bridging the gap between photographers and their consumers. To learn more, visit PPA.com.