New 24/7 AI lead-response agent engages shoppers instantly through text and email, helping dealerships turn more internet leads into confirmed appointments and increase showroom show rates.
BETTENDORF, Iowa, Oct. 13, 2026 /PRNewswire-PRWeb/ -- ProMax today announced the launch of ProMax BDC AI, a new AI-powered lead-response agent designed to help automotive dealerships respond to every internet lead immediately and convert more online shoppers into showroom appointments.
For dealerships, every internet lead represents a marketing investment. When responses are delayed, shoppers can quickly lose interest and opportunities go cold. ProMax BDC AI helps protect that investment by engaging shoppers the moment a lead arrives, 24 hours a day, including nights, weekends and holidays.
Unlike traditional chatbots that simply answer questions, ProMax BDC AI carries on natural, two-way conversations with shoppers through text and email. It can understand what shoppers are looking for, identify relevant inventory, answer questions, gather trade-in information and guide conversations toward confirmed showroom appointments.
Early results from dealerships using ProMax BDC AI are showing strong engagement and appointment performance, including a 92% lead contact rate and a 65% show rate on confirmed appointments. Dealers are also seeing an 8% increase in lead conversion within 30 days.
"Dealers spend real money to generate internet leads, and too many opportunities are lost simply because nobody was available to answer," said Greg Becker, Chief Operating Officer of ProMax. "BDC AI changes that. It gives dealerships the ability to respond immediately, have a meaningful conversation with a shopper and move that conversation toward an appointment—without requiring someone to be sitting at a desk 24 hours a day."
ProMax BDC AI works as an extension of the dealership team, not a replacement. When a shopper needs a salesperson, asks a complex question or wants to speak directly with someone, dealership employees can take over the conversation. The complete interaction is captured in the customer record, allowing the employee to continue the conversation without making the shopper start over. Dealer Engagement Alerts can also flag conversations that require human attention.
ProMax BDC AI continues working after an appointment is set, helping confirm appointments, send reminders and reschedule visits when needed.
"AI in automotive retail is moving beyond answering questions," Becker said. "The opportunity is to put AI to work on the moments that directly affect dealership performance—responding to leads, engaging shoppers and getting more people through the showroom door."
ProMax BDC AI is configured for each dealership, including its hours, holiday rules, tone, FAQs and follow-up cadence, without requiring dealership development resources. The solution is available now as an add-on to ProMax Complete.
To learn more about ProMax BDC AI or schedule a demonstration, visit www.promaxunlimited.com/bdc-ai or call ProMax Sales at (800) 914-8085.
About ProMax
ProMax provides technology solutions designed to help automotive dealerships sell more effectively, manage risk and improve profitability. Its product portfolio includes CRM, credit, compliance, desking, inventory, data mining and other tools for modern automotive retail. ProMax Complete connects these capabilities in a single workflow for dealership teams.
Learn more at www.promaxunlimited.com.
Media Contact
Holly Smith, ProMax, 1 8285732722, [email protected], promaxunlimited.com
SOURCE ProMax
Share this article