MISSISSAUGA, Canada (PRWEB) September 14, 2018
Prophix Software, a global provider of Corporate Performance Management (CPM) software, recently announced the launch of their refreshed corporate brand. Prophix’s refined brand was developed in consultation with Interbrand, a leading marketing firm that specializes in corporate identities.
This year-long process included interviews with key stakeholders, an industry-wide review, customer input, and a brand audit. Brand research revealed an opportunity for Prophix to more clearly articulate the value they deliver to their customers and companies in the mid-market.
Including a stronger focus on thought leadership is also part of the organization’s strategy to disrupt the SaaS sphere by pioneering innovative technology as part of their CPM offering.
“This is an exciting time for us,” said Mike Tindal, VP Marketing, Prophix Software. “It marks a strategic shift in the way we position ourselves in the market and will allow us to pursue new opportunities for growth & expansion.”
As part of their brand launch, Prophix released a video that narrates the corporate story. With a distinct focus on the future, it’s clear the company is well positioned to adapt to changing market conditions.
Prophix’s visual identity will remain the same, with no change to the organization’s namesake product.
“Over the past 30 years, we’ve established ourselves as an authority in the CPM space,” said Alok Ajmera, President & COO of Prophix Software. “Our refreshed corporate brand reflects a bold new era for Prophix, one that will usher in a period of disruption and innovation. The future is ours to rethink!”
In all, Prophix remains committed to delivering the best in CPM software, providing the solutions that are most relevant to their customers’ needs and support their continued success.
About Prophix Software
Your business is evolving. Your systems should evolve too. Achieve your goals more successfully with Prophix’s innovative Corporate Performance Management (CPM) software. Improve profitability and minimize risk when you automate repetitive tasks and focus on what matters. Budget, plan, consolidate and report automatically. Whether in the cloud or on-premise, Prophix supports your future with a platform that flexes to suit your strategic realities, today and tomorrow. For more information, visit http://www.prophix.com.