NEW YORK, Nov. 8, 2019 /PRNewswire-PRWeb/ -- Prose, the custom beauty brand focused on powering truly personal care today announced that it has been selected as winner of the "Hair Oil Product of the Year" award from the Beauty Independent Innovation Awards Program, the industry's most robust recognition platform for the innovators and leaders of the Beauty industry.
In June 2019, Prose launched the world's first-ever custom hair oil. Prose Hair Oil is a 100% natural customized blend of a selection of 30 premium oils. Each oil was carefully sourced from 18 origins around the world. Prose's in-house chemists screened and tested over 300 natural oils before narrowing down to the best 30. Prose's Hair Oil is the first oil designed for all hair types and textures. With up to seven precious oils in a unique formula, Prose's Hair Oil offers eight main benefits including moisture, nourishment, repair, shine, anti-frizz, color protection split end repair and smoothing. Free from any color or synthetic fragrances, Prose's Hair Oil offers a translucent formula that finishes clear and offers a natural shine. This hair oil offers three different use cases: as a treatment, styler or for touch-ups.
By marrying a technology driven approach with an apothecary-style concept, Prose products are made-to-order and provide the highest quality of clean and natural ingredients. Prose launched exclusively online offering a direct-to-consumer business model that prioritizes the specific needs and goals of each individual's hair and scalp. Through a comprehensive consultation, Prose looks at everything that could have an impact on an individual's hair - specific environmental aggressors, scalp condition, weekly workout habits, stress levels and diet (elements no other beauty brand has tapped into yet). Using 135 different factors to determine a blend of ingredients, we're able to offer our customers a formula that is 100% their own and as a result, Prose is the most personalized beauty brand currently in the market
Uniquely, the brand has five in-house chemists (rare for an emerging DTC beauty beauty brand), who collaborate with the larger R&D team to continuously optimize formulas. With a commitment to customer centricity, the team analyzes customer feedback to introduce new ingredients and help advance the brand's proprietary algorithm.
"We're thrilled to be a recipient of the 2019 Independent Innovation Awards," said Arnaud Plas, co-founder and CEO of Prose. Our in-house R&D team spent months working on this product so it's exciting to see their hard work pay off and be recognized.
The mission of the annual Beauty Innovation Awards Program is to honor innovation and recognize the excellence, hard work and success in a range of beauty industry categories, including Bath & Body, Hair, Lip, & Make-Up and many more. The 2019 Beauty Innovation Awards attracted more than 2,000 nominations from around the world.
"Prose started in 2017 to challenge the beauty industry, by pioneering a new approach to hair care; one that offers truly customized products and counters mass production." says Bryan Vaughn, Managing Director, Independent Innovation, "This tailored approach is truly groundbreaking as hair is as individual to each person as anything can possibly be. Their bespoke method has resulted in a truly amazing product that we're proud to honor this year with Hair Oil Product of the Year."
Designed in Paris and bottled in New York, the brand has captured over 1 million consultations to-date. With over 40 years of combined beauty experience, Proses' co-founders are redefining what it means to be a technology focused, sustainable and a truly inclusive beauty brand.
About Prose
Launched online in 2017, Prose is a direct-to-consumer beauty brand focused on powering truly personal care to create 100% customized hair care products that address the specific needs and goals of each individual's hair and scalp. By marrying a technology driven approach with an apothecary-style concept, Prose products are made-to-order and provide the highest quality of clean and natural ingredients. Today, Prose is the most personalized beauty brand in the market. All Prose products are designed in Paris and bottled in New York City.
About Independent Innovation
The Independent Innovation Awards program is devoted to recognizing and honoring the most innovating companies, services and products within the Beauty industry. The Independent Innovation Awards provides public recognition for the achievements of Beauty industry companies and products including Bath and Body, Make-up, Skin, Retailers and Services and more. For more information visit http://www.beautyinnovationawards.com.
SOURCE Prose
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