PRSA Tampa Bay Celebrates Public Relations Excellence Announcing PRestige Award Winners for 2020

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26 PR Campaigns were recognized for outstanding programs and tactics at the 6th Annual PRestige Awards, with best of show honors going to SWFWMD and RRS/City of Lakeland

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PRSA Tampa Bay is proud to share the winners of its 2020 PRestige Awards, sponsored by McDonald’s USA

PRSA Tampa Bay is proud to share the winners of its 2020 PRestige Awards, sponsored by McDonald’s USA. This year's awards ceremony was hosted on Facebook Live for the first time in the PRestige Awards' six year history.

The event was keynoted by Bob Conigliaro, vice president of community relations for Caspers Company, McDonald’s USA. Conigliaro spoke on how generating happiness elevates the customer experience, and how it is the common component shared by public relations and community relations.

Award submissions were scored by an independent panel of senior PR practitioners from the PRSA Thoroughbred chapter in central Kentucky. Campaigns were selected for demonstrating excellence in research, planning, implementation and evaluation.

2020 PRestige Award winners in the Programs category:

Community Relations – PRestige Award

  • Every Blue Cart Makes a Difference
  • City of Lakeland with Resource Recycling Systems (RRS)

Community Relations – Award of Excellence

  • Thank You Meals Program by McDonald’s USA

Community Relations – Award of Excellence

  • Weeki Wachee River Outreach
  • Virginia Singer, Melissa Gulvin, Frank Gargano of Southwest Florida Water Management District

Consumer Initiatives, Products and Services – PRestige Award

  • Grow On Us by Dunn & Co. for Grow Financial

Crisis Communications – PRestige Award

  • Carnival Corporation Pivots to Environmental Progress by Mike Flanagan, LDWW

Crisis Communications – Award of Excellence

  • Into the Eye of the Storm: Carnival Corporation Supports The Bahamas Following Hurricane Dorian, by Mike Flanagan, LDWW

Multicultural & Diversity – PRestige Award

  • Visit Tampa Bay’s Longstanding Commitment to Diversity by Visit Tampa Bay

Public Affairs/Government Relations – PRestige Award

  • We are TGH Day in Tallahassee, by Jennifer McVan, Tampa General Hospital, Jennifer Crabtree

Reputation Management – PRestige Award

  • Thank You Meals Program, by McDonald's USA

Reputation Management – PRestige Award

  • Carnival Corporation Pivots to Environmental Progress, by Mike Flanagan, LDWW

Social Media – PRestige Award

  • Share A Story Sunday, by Elise Ramer, APR, Premier Sotheby's International Realty

Special Events - One Day – PRestige Award

  • SOWW Kayak Tour, by Michele Sager, APR, Cara Martin, APR, Springs Team of Southwest Florida Water Management District

Special Events - Two Days – PRestige Award

  • Grow On Us, by Dunn & Co. for Grow Financial

2020 PRestige Award winners in the Tactics category:

Annual Reports – PRestige Award

  • 2019 Annual Report: "10-Year Journey," by Tampa Bay Economic Development Council and Trickey Jennus

Magazines & Periodicals – PRestige Award

  • COM Outlook
  • Scott Colton, B.A., APR, Nova Southeastern University, Dr. Kiran C. Patel College of Osteopathic Medicine

Media Kits – PRestige Award

  • Most Funded Travel Pants in Crowdfunding History, by Colin Trethewey, APR, PRmediaNow

Media Relations – PRestige Award

  • CareComm, by Tampa General Hospital, Public Relations Team

Media Relations – Award of Excellence

  • Nomatic, Most Funded Camera Bag in Kickstarter History, by Colin Trethewey, APR, PRmediaNow

Media Relations – Award of Excellence

  • Raising A Glass For A Cause: Fall Brewfest for Hospice, by Gulfside Healthcare Services, Kirsty Churchill, Leesa Fryer

Media Relations – Award of Excellence

  • LSF Health Systems Harnesses Media Relations to Bolster Position as Mental Health Expert Across State, by Daigle Creative, Dr. Christine Cauffield, Terri Durdaller

Newsletters – PRestige Awards

  • Tampa Bay Market Snapshot, by Tampa Bay Economic Development Council

Newsletters – Award of Excellence

  • Tampa General Hospital "We Are TGH," by Lisa Greene, Daniel Wallace, Curtis Krueger

Social Media – PRestige Awards

  • Facebook Page, by Ulan Nutritional Systems, Sally Falkow, Meritus Media

Press Releases – PRestige Award

  • Q&A Series, by Southwest Florida Water Management District, Robyn Felix, APR, Susanna Martinez Tarokh

Press Releases – Award of Excellence

  • Most Funded Travel Pants in Crowdfunding History, by Colin Trethewey, APR, PRmediaNow

Videos - Short-Form Production – PRestige Award

  • TGH Takes You Behind the Mask, by Jennifer McVan, Phil Buck, Diamond View Studios

2020 Prestige Awards “Best of Show”:

Best of Show – Every Blue Cart Makes a Difference (Community Relations)
City of Lakeland with Resource Recycling Systems (RRS)

Best of Show – SOWW Kayak Tour (Special Events - One Day)
Michele Sager, APR, Cara Martin, APR, Springs Team of Southwest Florida Water Management District

A special thanks to 2020 PRestige Awards committee co-chairs Colin Trethewey, APR, and Heather Parsons. Thank you also to our sponsor, committee members, participants and attendees. PRSA Tampa Bay looks forward to another successful PRestige Awards in 2021.

About PRSA Tampa Bay Chapter’s PRestige Awards
The PRSA Tampa Bay Chapter’s PRestige Awards recognize outstanding public relations programs and tactics by practitioners, students and organizations. For more information visit: http://prsatampabay.org/PRestige_Awards

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