PSFK Releases Latest Survey of Best in Class Retail and Customer Service Practices in Automotive and Mobility
Business intelligence service's Automotive CX Debrief shows that motor companies gearing up to deliver innovation when it comes to the selling of cars and transport providers.
NEW YORK, March 15, 2019 /PRNewswire-PRWeb/ -- Announcing the launch of the Automotive CX Debrief from business intelligence service PSFK. The research report outlines how automotive brands and retailers can use digital tools and direct-to-consumer tactics in order to simplify the car-buying process and ensure a more seamless end-to-end customer experience.
This report is part of a series of reports from PSFK that highlights innovation in retail and along the customer experience journey to inspire the members of PSFK's business intelligence services.
Piers Fawkes, founder and President of PSFK says, "There are so many new ideas developing in the car sector that companies from other sectors should take note. Long considered a backwater for innovation, the automotive sector is emerging as a leader when it comes to new thinking in customer acquisition, retail experience, new ownership models and owner loyalty."
The 36-page report provides best-in-class examples and actionable insights on how to elevate the automotive customer experience to ensure that it keeps pace with rapidly changing consumer expectations:
- 6 sections describing major trends, illustrated by best in class industry examples
- Statistics and quotes
- Analysis of consumer behavior
- Interviews and quotes from business leaders
- Recommendations and takeaways for executives in automotive and beyond
Scott Lachut, a partner at PSFK and Head of Research & Strategy says, "Traditionally the experience of buying a car has seemed confusing, intimidating and outdated to today's consumers – but a new series of initiatives means that car manufacturers and dealers are looking ensure a customer experience that is consistent across all touchpoints and channels, whether a customer is browsing on an OEM's website or visiting a dealership, while offering more flexible solutions and guidance to mitigate some of the major pain points associated with this important purchase."
The report can be found in the PSFK library at https://www.psfk.com/reports - and is available for all Professional Members of the PSFK service.
The research identified the following key areas where the automotive industry is excelling
1. Dynamic Outreach
Creating interactive social marketing content that allows potential buyers to learn more about vehicles in a fun, engaging way
2. Immersive Sales Support
Using digital tools in order to help consumers navigate a complicated process and find the right vehicle for their individuated needs
3. Front-Door Dealerships
Empowering consumers to shop for cars online and then have their desired vehicle delivered to their homes, without ever requiring a visit to a dealership
4. All-Inclusive Subscriptions
Giving consumers a commitment-free alternative to buying or leasing by offering vehicle access, insurance and maintenance for a flat monthly fee
For more information on the report, visit: https://www.psfk.com/report/automotive-customer-experience-debrief
About PSFK
PSFK is a New York City based syndicated research services founded in 2004. It servces brands, retailers and their service partners subscribe to. Members include Coca-Cola, Facebook, Google, Target and Walmart. With a focus on innovation in retail and along the customer experience journey, their Professional Membership provides access to frequently published research reports; daily and weekly newsletters; an archive of over 100,000 ideas, interviews and insights; events and webinars; and the researchers themselves through chat tools.
For more on PSFK and its membership offering visit: http://www.psfk.com/membership
A live briefing of the findings of this report will take place in New York City on the morning of April 19. For more details visit: http://www.psfk.com/event/automotive-cx-sessions
Contact:
Piers Fawkes
PSFK
press(at)psfk.com
646 520 4672
Related Links
https://www.psfk.com
PSFK, 42 Bond Street, 6th Floor, New York, NY 10012
SOURCE PSFK
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