Psycho Bunny Continues To Hop All Over The Fashion World With the Help of Fluent Order Management

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Fluent Commerce will deliver new inventory omnichannel processes and capabilities for high-end men’s sportswear company

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As part of its continuing growth strategy, men’s fashion brand Psycho Bunny has chosen Fluent Commerce’s distributed order management system (OMS), Fluent Order Management, to handle both its retail and wholesale needs with one simple solution in the US and Canada.

Fluent Commerce will now handle all omnichannel needs for Psycho Bunny, providing the ability to show real-time inventory and to handle both retail and wholesale demands with one solution—all of which were a necessity for the quickly growing company.

Psycho Bunny is a menswear brand known for reinventing classic styles with clever detailing and vibrant colors. Founded in 2005 with a mission of creating the perfect polo, Psycho Bunny developed a cult following for its commitment to quality and unconventional logo.

“We are in a constant state of expansion and took a very close look at what we needed to focus on to facilitate this growth,” said Jean-Aymeri de Magistris, VP, Digital Technology, IT & Logistics
at Psycho Bunny. “This project is targeted at the optimization and improvement of our existing inventory management and controls, via both systems and processes. Fluent Order Management was the clear answer here.”

This project is expected to implement an inventory management system that supports the company’s growth objectives. In addition, the project aims to improve inventory accuracy to support high speed of processing across warehouses and stores, in order to effectively integrate and support omnichannel business needs, as well as reduce short-shipments to near zero across all locations.

“Psycho Bunny was growing rapidly, but they didn’t have sufficient inventory and retail management systems in place to support their projected growth,” said Graham Jackson, CEO, Fluent Commerce. “We’re pleased they chose Fluent Order Management to achieve their goals and we look forward to being a part of their path to success.”

About Psycho Bunny
Psycho Bunny was founded in 2005 with an eye towards perfecting the polo. Psycho Bunny reinvents classic menswear styles by combining an uncompromising commitment to quality in everything they do with an unconventional logo, vibrant colors and unexpected detailing. From the perfect polos to the most luxurious tees, the brand uses exclusive fabrics, premium trimmings and fits perfected over the years to create styles that look as good as they feel. The brand has grown from polos to tees, French terry fleece, technical outerwear and more. Psycho Bunny has opened stores across the United States and increased their footprint in globally-recognized retailers while expanding their online presence internationally.

About Fluent Commerce
Fluent Commerce is a global software company focused on distributed order management for commerce. Both B2C and B2B organizations rely on their cloud native, highly flexible and fully scalable distributed order management platform to transform fulfillment complexity into a competitive advantage. Fluent Order Management provides accurate and near real-time inventory availability across multiple locations, order orchestration, fulfillment optimization fulfillment location management, in-store pick and pack, customer service, and reporting. This enables retailers, brands, and B2B organizations to fulfill orders profitably while delivering the best customer experience possible.

Fluent Commerce works with organizations such as JD Sports, L’Oréal, Prada Group, Ted Baker, Santoni, LVMH and Dulux. For more information visit

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Myra Austin
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