PÜR, The Complexion Authority, Joins Forces With Felix Gray to Launch Exclusive Out of the Blue Collection Centered on Blue Light Defense

ATLANTA, Feb. 21, 2019 /PRNewswire-PRWeb/ -- PÜR The Complexion Authority is joining forces with Felix Gray, a reinventor of computer glasses that filter blue light, with the launch of their 10-piece, Out of the Blue collection. Inspired by the desire to spread awareness and help protect skin against the visible effects of high energy visible blue light, Out of the Blue features makeup and skincare formulas that are fortified with ingredients and antioxidants that have been shown to keep skin protected during your day-to-day lives. Confidently indulge in your favorite tech devices knowing your skin—and eyes—are safe with these forward-thinking brands that are getting ahead of troublesome skincare concerns.

"In this technology driven world we can't realistically reduce our screen time, but we can protect ourselves from blue light," said David Roger, CEO and Co-Founder of Felix Gray. "Our mission is to create stylish, effective glasses designed to increase happiness and productivity in today's screen-filled world. We understand the importance of protecting against blue light, which is why we're excited to partner with PÜR for the launch of the new Out of the Blue collection."

Felix Gray produces high-quality glasses that protect your eyes from overexposure to blue light. They embed a proprietary blue light filtering technology into their virtually clear lens to reduce symptoms of Digital Eye Strain such as eye fatigue, headaches, and blurred vision. In addition to filtering blue light, Felix Gray constructs each lens with a premium Anti-Reflecting (AR) coating that helps eliminate glare and create a more comfortable experience in front of screens. This game-changing blue light filtering solution is able in non-prescription, prescription, and readers.

"PÜR is such a skincare-focused brand and we're always thinking of new, innovative ways to incorporate good-for-your-skin ingredients into our products," said Tisha Thompson, Vice President of Marketing and Innovation at PÜR. "It's really important to us that our products align with the lifestyles of our PÜR Beauties and with tech devices playing such a major role in our day-to-day lives, it was a no brainer to formulate with blue light defense. Felix Gray has such great insight on why we should be filtering blue light, so we wanted to join forces with the launch of this Out of the Blue collection."

The 10-piece collection includes:

• Melt Away Gel | Oil Makeup Remove $22

Benefits: Paraben Free, Gluten Free, Fragrance Free, Cruelty Free

• Forever Clean | Gentle Cleanser $24

Benefits: Gluten Free, Vegan Friendly, Cruelty Free, Fragrance Free

• See No More | Deep Pore Cleanser $24

Benefits: Gluten Free, Vegan Friendly, Cruelty Free, Fragrance Free

• Lit Mist | Illuminating Setting Spray $24

Benefits: Cruelty-Free, Gluten-Free and Vegan Friendly, Fragrance Free

• Precious Metals | Shimmering Dry Oil Elixir $28

Benefits: Gluten Free, Cruelty Free, Vegan Friendly

• Fully Charged | Limited-Edition Light Up Mascara Powered by Magnetic Technology $22

Benefits: Cruelty Free, Gluten Free

• Out of the Blue | Light Up Hydrating Lip Balm $15

Benefits: Gluten Free, Vegan Friendly, Cruelty Free

• Out of the Blue | Light Up High Shine Lip Gloss $18

Benefits: Gluten Free, Cruelty Free, Vegan Friendly

• Out of the Blue | Light Up Vanity Blush Palette $24

A travel-friendly complexion trio that contains two highly pigmented blushes and an illuminating highlighter to instantly add a pop of color to any skin tone.

Benefits: Gluten Free, Cruelty Free, Vegan Friendly

• Out of the Blue | Light Up Vanity Eyeshadow Palette $32

Benefits: Cruelty Free

Out of the Blue will be available for purchase at purcosmetics.com on February 21st and in-store and online at ULTA.com on February 24th. For more information on Felix Gray, visit shopfelixgray.com.

About PÜR

Regarded as "The Complexion Authority™, PÜR™ offers women of all ages, races and skin types high-performance beauty solutions and skin-loving products. By focusing as much on the ingredients left out of formulas as included, PÜR sets the standard for a better kind of beauty. PÜR is proud to be cruelty free, paraben free, gluten free, talc free, petrolatum free, mineral oil free and SLS free. Learn more at purcosmetics.com.

About Felix Gray
Felix Gray is a lifestyle brand specializing in quality eyewear designed to bring happiness and productivity in today's screen-filled world. Through its Blue Light filtering and glare eliminating technology, Felix Gray produces lenses that are effective and virtually clear. Felix Gray's handcrafted, timeless styles are made from the highest quality malleable Italian acetate, making sure that you not only feel good, but look good too. Available in non-prescription, prescription, and readers—there's something for everyone. Learn more at shopfelixgray.com.

SOURCE PÜR