PÜR, The Complexion Authority, Redefines Complexion Standards, Launches Skincare-Infused Foundation and Concealer in 100 Inclusive Shades

ATLANTA, April 16, 2019 /PRNewswire-PRWeb/ -- It's time to redefine perfection the only way PÜR knows how… with a flawless, radiant-looking complexion! PÜR The Complexion Authority™ is breaking the walls of industry standards with the launch of its groundbreaking Longwear Foundation & Concealer. Expanding on their awe-inspiring Love Your Selfie™ line, the 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer leaves behind a weightless, medium-to-full coverage look in 100 universal shades that PÜR Beauties will totally adore! This dual-action foundation and concealer is formulated to give women and men of all races, ethnicities and skin types a chance to experience a flawless look in their own, unique shade. Customize your look with this evenly distributed range of surface colors and undertones that are specially designed to enhance your natural-born beauty.

"From our complexion products to skincare, color and tools, each launch is designed with Ü, our audience, in mind," said Tisha Thompson, Vice President of Marketing and Innovation at PÜR. "This launch is no exception with no shade left behind. For years, we've worked really hard behind-the-scenes to perfect our proprietary formulas that give both the immediate and long-term results we all want from our beauty products. This one-of-a-kind foundation and concealer is packed with skincare ingredients that deliver a flawless coverage, while also working to protect skin from environmental factors. It's the ultimate win-win."

Infused with PÜR's skincare technology, this complexion miracle will become a must-have in any collection, as it works to protect skin against environmental stressors, like pollution and high energy visible blue light, for a healthier-looking complexion long after the makeup wears off. The innovative, first-of-its-kind component features a dual-applicator for quick and easy application. Instantly conceal blemishes, dark spots and imperfections with the targeted, doe foot applicator or achieve flawless, allover coverage with the pump.

A Peek Into the 4-in-1 Benefits

Rounding out its category of 4-in-1 products, PÜR launches this Longwear Foundation & Concealer as an everyday complexion miracle that transforms your looks on both your natural and glam days. Each uniquely designed product contains long-lasting benefits that help promote a healthy, radiant-looking complexion. 4-in-1 Love Your Selfie™ benefits include:

• Concealer – Say goodbye to the days of pesky blemishes, uneven skin tone or visible imperfections! Use the doe foot applicator to conceal all imperfections or highlight and contour your best features. This natural, lightweight formula blends effortlessly onto the skin without flaking or creasing.
• Foundation – A beautiful makeup looks starts with a flawless canvas and Love Your Selfie™ has a creamy, buildable formula that creates a gorgeous coverage, as it helps minimize the appearance of pores with a natural finish.
• Skincare – 4-in-1 Love Your Selfie™ is formulated with skincare ingredients, like PÜR's Energy Complex and Ceretin® Complex, which help rejuvenate the skin's appearance and refine skin texture and tone. It also features blue light protection and helps protect skin against environmental stressors, like pollution.
• Longwear – Breathe easy knowing your complexion will look stunning all day long with this longwear formula that stands the test of time.

"Complexion is our forte, so after establishing the primary skincare benefits that this product would include, we went through a really strict development phase of finding the perfect shade range," said Thompson. "We were extremely thoughtful and strategic about building out this range, which meant finding the proper surface colors and undertones that meet the needs of our diverse consumer base. As a woman of color, it was important for me to offer hands on guidance throughout this entire process to better serve the different skin tones and textures out there."

The 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer shade range comes in 5 categories: Light, Medium, Tan, Dark and Deep and each category comes in three universally recognized undertones: pink (cool), golden (warm) and neutral. The brand recently launched a shade-finding quiz on the website to take the guesswork out of finding your perfect shade. Whether you're trying foundation for the first time, or are interested in trying something new, this online tool will help decipher your true-to-you shade with maximum accuracy.

Love Your Selfie™ will be available online at purcosmetics.com on April 19th. To learn more about PÜR, visit http://www.purcosmetics.com.

About PÜR
Regarded as "The Complexion Authority™, PÜR™ offers women of all ages, races and skin types high-performance beauty solutions and skin-loving products. By focusing as much on the ingredients left out of formulas as included, PÜR sets the standard for a better kind of beauty. PÜR is proud to be cruelty free, paraben free, gluten free, talc free, petrolatum free, mineral oil free and SLS free. Learn more at purcosmetics.com.

SOURCE PÜR

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http://www.purcosmetics.com