PÜR Beauty, the brand best known for their multitasking beauty and skincare-infused formulas, has announced their new stand-out skincare collection that is full of age-defying formulas and ingredients to help consumers boost their complexion and help protect their skin barrier.
ATLANTA, April 17, 2023 /PRNewswire-PRWeb/ -- PÜR Beauty, the brand best known for their multitasking beauty and skincare-infused formulas, has announced their new stand-out skincare collection that is full of age-defying formulas and ingredients to help consumers boost their complexion and help protect their skin barrier. This is an exciting and highly anticipated launch for PÜR as their new spring skincare collection features buzzy skincare ingredients such as Peptides, Retinol, Ceramides, and Niacinamide and truly embraces the "less is more" approach to skincare routines. On top of the launch being full of skin-loving ingredients, each product in the new skincare line has updated packaging that is more sustainable and recyclable.
"From day one, PÜR has been a leader in skincare inspired beauty," said Julie Campbell, EVP & PÜR Chief Marketing Officer. "This enhanced and refreshed collection of easy-to-use, results-oriented skincare solutions captures the essence of the brand's skin-loving heritage while bringing new and improved skin-dulgent ingredients into our line. Each of the age-defying products work perfectly together for a super simple skincare routine that helps you achieve healthy, glowy-looking skin in five or less simple steps."
The collection features Sea Fresh Purifying Gel Foam Cleanser, Ceretin Boost Age Defying Retinol Serum, Tropical C Brightening Vitamin C & Peptide Moisturizer and Rescue C Brightening Vitamin C & Peptide Eye Cream, and a Self Soothing Nourishing Probiotic Mask, all set in sleek, sustainable packaging. Learn more about the age-defying products included in the new collection below:
- Sea Fresh Purifying Gel Foam Cleanser: Sea Fresh is an invigorating gel cleanser that is infused with marine-based extracts such as Sea Water, Green Algae, and Sea Kelp to gently wash away dead skin, dirt, oil, and other impurities on the skin.
- Ceretin Boost Age Defying Retinol Serum: Ceretin Boost is a hydrating Retinol serum that is formulated with a 2% Ceretin Complex, Niacinamide, and Marine Biotics to help plump and firm the look of skin.
- Tropical C Brightening Vitamin C & Peptide Moisturizer: Tropical C is a Vitamin C infused gel moisturizer that is formulated with an energizing Peptide blend to help improve the skin's barrier function and awaken the appearance of skin with a burst of hydration.
- Rescue C Brightening Vitamin C & Peptide Eye Cream: Rescue C is an energizing eye cream that is formulated with Peptides, Vitamin C, and Caffeine to help visibly brighten and hydrate the undereye area while helping to reduce the look of puffiness.
- Self-Soothing Nourishing Probiotic Mask: Self Soothing is a creamy, multitasking leave-on treatment or wash off mask formulated with a skin-conditioning blend of Calendula, Chamomile Extract, and Cucumber Extract to help replenish the skins moisture barrier.
This skincare collection creates a "less is more" routine so consumers can indulge their complexion with simple, skin-barrier-friendly skincare. Not only is the new skincare line full of luxurious ingredients, it is also better for the environment! Each product included in the new collection is packaged in PÜR's new sustainable and recyclable packaging which includes FSC paper and post-consumer recycled content (PCR). Less packaging means less waste, which is important to PÜR as they improve on sustainability. This conscious, eco-friendly change makes this collection something that is helpful for your skin and the environment. To learn more about PÜR's award-winning, skincare-infused beauty products, visit PURcosmetics.com.
About PÜR Beauty™
Since the brand's inception in 2002, we have redefined clean beauty with one mission in mind—to offer PÜR Beauties multitasking beauty solutions that support—never compromise—their lifestyle. Designed to accentuate your natural-born beauty, our complete product mix is backed by clinically proven technology to leave skin looking and feeling its best… long after the makeup comes off! PÜR offers those of all ages, races and skin types high-performance beauty solutions and skin-loving products. By focusing as much on the ingredients left out of formulas as included, PÜR sets the standard for a better kind of beauty. From efficacious complexion and color makeup to transformative skincare, our skin-enhancing formulas are clinically proven to deliver. PÜR is proud to be cruelty free, paraben free, gluten free, talc free, petrolatum free, mineral oil free and SLS free.
Media Contact
Kaitlyn Cook, PUR, 678-303-3088, [email protected]
SOURCE PUR
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