PÜR The Complexion Authority™ is proud to announce their participation in the Pull Up For Change Make it Black Campaign

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PÜR will donate 100% of its net proceeds from any Make It Black packaged Fully Charged Mascara Powered by Magnetic Technology for the duration of the sale or until product is sold out. Consumers can purchase this limited edition item starting February 5th purcosmetics.com or Ulta.com

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Amanda Kahn, Vice President of Marketing and Innovation at PÜR said, “Inclusivity is part of our brand DNA at PÜR and we are honored to give back to this amazing cause.”

The Make It Black Campaign will raise funds for the Pull Up For Change Impact Fund. The money will be allocated as grants to emerging Black founders and to connect these founders with mentorship. Since PÜR’s inception in 2002, they have created clean, cruelty-free, high-performance complexion and skincare products for all. PÜR believes that beauty should be accessible to everyone, regardless of skin type. With an impressive complexion shade range, PÜR truly creates beauty for all.

PÜR will donate 100% of its net proceeds from any Make It Black packaged Fully Charged Mascara Powered by Magnetic Technology for the duration of the sale or until product is sold out. Consumers can purchase this limited edition item starting February 5th purcosmetics.com or Ulta.com

Amanda Kahn, Vice President of Marketing and Innovation at PÜR said, “Inclusivity is part of our brand DNA at PÜR and we are honored to give back to this amazing cause.”

About PÜR™
Since the brand’s inception in 2002, we have redefined clean beauty with one mission in mind—to offer PÜR Beauties multitasking beauty solutions that support—never compromise—their lifestyle. Designed to accentuate your natural-born beauty, our complete product mix is backed by clinically proven technology to leave skin looking and feeling its best…long after the makeup comes off!
Regarded globally as “The Complexion Authority™, PÜR™ offers those of all ages, races and skin types high-performance beauty solutions and skin-loving products. By focusing as much on the ingredients left out of formulas as included, PÜR sets the standard for a better kind of beauty. From efficacious complexion and color makeup to transformative skincare, our skin-enhancing formulas are clinically proven to deliver. PÜR is proud to be cruelty free, paraben free, gluten free, talc free, petrolatum free, mineral oil free and SLS free.

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Kaitlyn Cook
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