PÜR The Complexion Authority™ Partners with Perfect Corp. To Provide a Fully Personalized AI Approach to Matching Complexion Products Online

ATLANTA, Nov. 10, 2020 /PRNewswire-PRWeb/ -- PÜR The Complexion Authority™ recently launched a new and innovative AI tool to help consumers find their perfect foundation match. With PÜR's impressive 190+ foundation shades to choose from, it can be overwhelming narrowing down what shade will work best for each skin tone, but with Shade Finder consumers can "meet their match" with 10X ultra-fast full-face skin tone matching in under one second.

Shade Finder Uses AI deep learning for instant skin tone detection of over 89,969 human skin tones to generate your perfect foundation shade matches. A before/after toggle helps you see the results against your natural skin tone through live camera view, taking the guesswork out of buying products online. The tool was developed by leading beauty tech solutions provider, Perfect Corp. and utilizes their award-winning YouCam Makeup advanced artificial intelligence (AI) and augmented reality (AR) technologies. To use Shade Finder, simply sit in a well-lit area, preferably with makeup free skin, and allow the tool to access your camera.

This innovation comes at a time when digital sales are leading the market and in-store try-on demos seem to be a thing of the past. With the new AI Smart Shade Foundation Shade Finder tool, consumers can go online via their smartphone or PC and use the virtual tool to "test and try" complexion products. The tool gives the option to try cooler or warmer undertones and try on closely matching shades, ultimately leading them to a customized page of product suggestions with clickable links for easy purchasing options.
"We are so thrilled to team up with Perfect Corp. to bring our PÜR beauties the new virtual Shade Match tool," said Christine Monaghan, Vice President of Digital Ecommerce at Astral Health and Beauty. "This tool uses state-of-the-art technology taking the guesswork out of meeting your perfect foundation match, while making it fun and easy to shop online."

"We're excited to bring Perfect Corp.'s advanced AI foundation shade matching technology to PÜR The Complexion to help beauty fans find their perfect match," said Perfect Corp. founder and CEO, Alice Chang. "Navigating the brands extensive 190-shade range can be overwhelming, but the Shade Finder technology helps to guide beauty fans through a fun, convenient, and instant personalized shade match experience."

Find your perfect match today at purcosmetics.com

About PÜR™
Since the brand's inception in 2002, we have redefined clean beauty with one mission in mind—to offer PÜR Beauties multitasking beauty solutions that support—never compromise—their lifestyle. Designed to accentuate your natural-born beauty, our complete product mix is backed by clinically proven technology to leave skin looking and feeling its best…long after the makeup comes off!
Regarded globally as "The Complexion Authority™, PÜR™ offers those of all ages, races and skin types high-performance beauty solutions and skin-loving products. By focusing as much on the ingredients left out of formulas as included, PÜR sets the standard for a better kind of beauty. From efficacious complexion and color makeup to transformative skincare, our skin-enhancing formulas are clinically proven to deliver. PÜR is proud to be cruelty free, paraben free, gluten free, talc free, petrolatum free, mineral oil free and SLS free.

About Perfect Corp.
With over 850 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com and LinkedIn.

Media Contact

Kaitlyn Cook, Astral Brands, 678--303-3088, [email protected]

SOURCE PUR Cosmetics