PÜR The Complexion Authority™ Releases The “Defense Collection” Aimed to Help Defend Skin from Environmental Stressors Like Pollution

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It’s time to defend your natural beauty with PÜR. Fearless, bold and intentional. This 7-Piece ultimate Defense Collection features innovative skincare, makeup and skin treatments to help Ü defend your skin from environmental stressors such as pollution. When it comes to clean beauty, there are no smoke and mirrors here, only the same good-for-your-skin formulas you have grown to love from PÜR. This collection was inspired by the constant exposure to pollution and irritants that many people face daily. Featuring game-changing formulas that help address the visible signs of aging that can be induced from coming in contact with pollution. The PÜR Defense Collection includes high-impact makeup and nourishing skincare, each set in modern black packaging. This collection was designed to help you maintain your lifestyle—without compromise.

The changing environment has caused consumers to become more aware of what they put on their skin, and although PÜR has always formulated our products with good-for- your-skin ingredients, we wanted to take it one step further with our Anti-Pollution collection.

It’s time to defend your natural beauty with PÜR. Fearless, bold and intentional. This 7-Piece ultimate Defense Collection features innovative skincare, makeup and skin treatments to help Ü defend your skin from environmental stressors such as pollution. When it comes to clean beauty, there are no smoke and mirrors here, only the same good-for-your-skin formulas you have grown to love from PÜR. This collection was inspired by the constant exposure to pollution and irritants that many people face daily. Featuring game-changing formulas that help address the visible signs of aging that can be induced from coming in contact with pollution. The PÜR Defense Collection includes high-impact makeup and nourishing skincare, each set in modern black packaging. This collection was designed to help you maintain your lifestyle—without compromise.

“The global anti-pollution skincare products market size was estimated at USD 9.07 billion in 2018 and is likely to expand further at a CAGR of 4.2% from 2019 to 2025. Rising consumer awareness about the adverse effects of pollution levels on the skin will drive the product demand, thereby supporting market growth. The outdoor pollution has grown by 8% since 2016. Thus, rising demand for natural and organic cosmetics rich in vitamins and antioxidants will boost the market growth over the forecast period.” Anti-Pollution Skincare Products Market Size | Industry Report, 2025, http://www.grandviewresearch.com/industry-analysis/anti-pollution-skincare-products-market

“The changing environment has caused consumers to become more aware of what they put on their skin, and although PÜR has always formulated our products with good-for- your-skin ingredients, we wanted to take it one step further with our Anti-Pollution collection,” said Tisha Thompson, Vice President of Innovation and Marketing at PÜR. “Our skin can be compromised in several ways and pollution and other environmental stressors can have a negative effect on the skin.” “We formulated this collection to help address those concerns and we are excited to bring this unique collection to the market.”

Meet the Collection:
Submerge | Overnight Detox Anti-Pollution Moisturizer
Deeply nourish your skin overnight with this multipurpose, anti-pollution moisturizer that drastically reduces the appearance of dry skin, fine lines and wrinkles with intense hydrators. Formulated with breakthrough, anti-pollution technology, this moisturizer seals in hydration, while helping to provide a daily dose of protection against the visible signs of aging induced by pollution for radiant, healthier-looking skin.

  • On Point | Waterproof Liquid Eyeliner Pen

Customize endless looks in the blink of an eye with this ultra-fine, flexible, felt-tip applicator that gently glides across the lash line with ease.

  • Matte Mist | Anti-Pollution Mattifying Setting Spray with Charcoal

This lightweight Anti-Pollution Mattifying Setting Spray is the secret to keeping makeup locked into place all day long with a beautiful, just-applied matte finish. Packed with skin-loving ingredients, this dual-action formula appears black and dries clear as it helps to protect skin from environmental stressors, like daily grime, smoke and smog, for a visibly clearer, fresher, and healthier-looking complexion.

  • Defense | 12-Piece Anti-Pollution Eyeshadow Palette

This 12-Piece Anti-Pollution Eyeshadow Palette locks in enviable looks, while helping to protect skin against environmental stressors, like pollution. Rich in pigment, these shamelessly bold, easy-to-blend shadows instantly bring drama and attention to the eye look with matte, shimmer and satin finishes. Escape the age-accelerating effects of pollution with a palette that can help your skin while taking your look from day to night.

  • Downtown Detox | Antioxidant Anti-Pollution Mask

Purify your skin with charcoal and absorbent clay that help draw out impurities and excess oil and cleanse away pollutants from congested pores for a visibly brighter, more radiant-looking complexion.

Shop the entire collection on ppurcosmetics.com in store at Ulta and Ulta.com

About PÜR
Since the brand’s inception in 2002, we have redefined clean beauty with one mission in mind—to offer PÜR Beauties multitasking beauty solutions that support—never compromise—their lifestyle. Designed to accentuate your natural-born beauty, our complete product mix is backed by clinically proven technology to leave skin looking and feeling its best…long after the makeup comes off!

Regarded globally as “The Complexion Authority™, PÜR™ offers those of all ages, races and skin types high-performance beauty solutions and skin-loving products. By focusing as much on the ingredients left out of formulas as included, PÜR sets the standard for a better kind of beauty. From efficacious complexion and color makeup to transformative skincare, our skin-enhancing formulas are proven to deliver. PÜR is proud to be cruelty free, paraben free, gluten free, talc free, petrolatum free, mineral oil free and SLS free.

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Kaitlyn Cook
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