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Pure IP CEO Discusses the Future of Mircosoft Teams Direct Routing

Pure IP CEO engages with UC leaders during Ribbon Perspectives19 panel and explains how Microsoft Teams is revolutionizing enterprise voice.


News provided by

Pure IP

Jun 11, 2019, 15:00 ET

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Pure IP CEO Gary Forrest speaking on a panel with people from Ribbon and Microsoft
Pure IP CEO Gary Forrest speaking on a panel with people from Ribbon and Microsoft

SAN FRANCISCO, June 11, 2019 /PRNewswire-PRWeb/ -- Gary Forrest, founder and CEO of Pure IP, recently participated in a panel at Ribbon Perspectives19, an annual event hosted by Ribbon Communications that celebrates the latest in communications technology.

The panel, which also included leaders from Microsoft and Ribbon, discussed the future of Microsoft Teams and how it has been helping enterprise companies improve global, real-time collaboration. Kevin Isacks, VP of Edge Engineering at Ribbon, expects massive growth for corporate voice communications. He explained that Teams' improved ability to make calls to offices worldwide is increasing adoption.

“We’re building out an international footprint that allows customers to source numbers and have PSTN replacement services in over 65 countries. [By] coupling that with Direct Routing, [we can] give customers that want to accelerate into the cloud the ability to do so.” – Gary Forrest

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"You can slowly migrate the enterprise away from the on-premise infrastructure and connect it up to Teams that's sitting in the cloud, bring your existing carrier contracts, [and] use carrier Direct Routing to be able to offer a true cloud service," said Isacks. "Before Microsoft Teams Direct Routing there was no real way to do that. Yes, there were Microsoft calling plans, but they weren't global. They weren't a worldwide service."

The launch of Teams has streamlined communication and ensured that enterprise voice can be used to help offices share important information internationally. Teams allows users to combine multiple workloads into one application and can integrate directly with third party solutions such as applications for contact centers and call recording. As stated by the panel, this adaptability both simplifies adoption for offices and greatly improves the efficiency of Direct Routing with third party carriers, such as Pure IP.

Other key benefits examined by the panel include Teams' simple onboarding process and its widespread functionality. Rather than having to completely overhaul their existing systems, the experts explained that companies can slowly migrate away from their on-premises architecture. This allows corporations to transition strategically, an important feature for large-scale migrations.

Due to the minimal footprint and smooth migration process provided by Direct Routing and enabled by Teams, the experts believe it may provide the true endgame solution.

Watch the full panel video here.

SOURCE Pure IP

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