LEXINGTON, Ky., April 24, 2020 /PRNewswire-PRWeb/ -- Due to the role zinc is known to play in immune system health, Pure Lyfe announced today the immediate online availability of its Vir-Arrest™ and Zinc IN™ Zinc Immune Supplements.
"As the general public is now becoming aware of the important role zinc plays in boosting the immune system, especially when zinc can get in our cells, we want to be sure people know they can safely and easily access these advanced zinc cellular delivery products via our online store," said Jack Crawford, Pure Lyfe co-founder. "They can get a supply without making unnecessary trips to stores as they search for zinc supplements."
While the essential mineral zinc is present in most people's diets, it is not often at the levels required for boosting immunity. Plus, zinc can't naturally get into cells because of its makeup and requires special formulations to help it effectively move past the cell membrane and into the cell.
Pure Lyfe's Vir-Arrest™ is an all-natural plant-based "zinc ionophore" with quercetin being a key ingredient that helps zinc get into the cells so it can boost viral immunity. Pure Lyfe's zinc supplements are immediately available over the counter. Pure Lyfe's Zinc-IN ™ is a special formulation of zinc that maximizes its ability to get into the bloodstream.
Researchers in the medical community, and in particular in the Journal of Nutrition article "The Dynamic Link Between the Integrity of the Immune System and Zinc Status", have documented for decades the impact of zinc for boosting the immune system.1, 2
For more information, visit the Pure Lyfe website at http://www.purelyfeinc.com. To schedule an interview with Jack Crawford, visit the contact page on the Pure Lyfe site.
About Pure Lyfe: Pure Lyfe is a science-driven supplements company. We apply the rigorous science-based quality assurance measures of our background in biotechnology to ensure each supplement promotes functional benefits.
1 Pamela J. Fraker, Louis E. King, Tonya Laakko, Teresa L. Vollmer, The Dynamic Link between the Integrity of the Immune System and Zinc Status, The Journal of Nutrition, Volume 130, Issue 5, May 2000, Pages 1399S–1406S, https://doi.org/10.1093/jn/130.5.1399S
2 te Velthuis AJW, van den Worm SHE, Sims AC, Baric RS, Snijder EJ, van Hemert MJ (2010) Zn2+ Inhibits Coronavirus and Arterivirus RNA Polymerase Activity In Vitro and Zinc Ionophores Block the Replication of These Viruses in Cell Culture. PLoS Pathog 6(11): e1001176. https://doi.org/10.1371/journal.ppat.1001176
Disclaimer: This information is not meant to be a substitute for guidance provided by the Center for Disease Control, the World Health Organization or your physician. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
SOURCE Pure Lyfe Inc.
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