©Disney, Image credit: WDSSPR
“Both the premiere of the movie and the premiere of the new Christie CP4325-RGB pure laser projector, which was used for the first time in Russia to show a film outside of cinemas, were a great success."
MOSCOW (PRWEB) January 09, 2019
One of the world’s most beloved Christmas tales, The Nutcracker, has returned to the big screen in a new interpretation. The official premiere of the new Disney film The Nutcracker and the Four Realms saw the unequalled cinema projector – the Christie® CP4325-RGB pure laser with RealLaser™ technology and the CineLife™ electronics platform – conjure up a magical atmosphere in Moscow’s Zaryadye Concert Hall. Technical support for the premiere was provided by Asia Cinema, Christie’s long-time partner in Russia.
Since Zaryadye Concert Hall first opened its doors in September of this year, its stage has already played host to famous orchestras and world-renowned musicians. The screening of the Walt Disney Studios Sony Pictures Releasing (WDSSPR) movie was the first international premiere to take place at the venue, and specialists from Asia Cinema were invited to make WDSSPR’s plans a reality.
“No other venue in Russia can match the acoustic and technical specs of this multifunctional hall. The space accommodates an audience of 1,600 and can be transformed to suit the format of an event, concert, or show. But holding a movie premiere here was actually something of a challenge for us,” explains Asia Cinema CEO Arseny Kuzminich. “We developed some non-standard solutions which allowed us to make optimal use of all of the features that the concert hall has to offer, including its near-perfect concert acoustics, while ensuring optimal technological conditions for premiering the movie. Most importantly, we decided to use the Christie CP4325-RGB pure laser projector for the premiere. This was quite unambiguously the only choice to meet the challenge of ensuring a premium level of brightness and image quality.”
The Christie CP4325-RGB pure laser with RealLaser™ technology and the CineLife™ electronics platform is a compact, DCI compliant, all-in-one projector. It stands out for its superior image quality, long service life, and low cost of ownership. This model is the brightest unit in the Christie RealLaser family.
Other factors also influenced the choice. “We needed to come up with a compact way of housing the equipment in a specially constructed projector cabin right there in the hall, as the existing central control room was not set up for the requirements of a movie screening. Then there was the challenge of ensuring low noise levels. We also had to find a projector model that didn’t need a separate fan and required minimal cooling. The only projector that could do all of this simultaneously was the Christie CP4532-RGB,” added Petr Provorov, head of Asia Cinema’s Technical Department. “We ended up doing something totally new to us. The custom-projector cabin we provided turned out well, as it’s easy to convert and assemble, and we can certainly see something like it coming in handy again in the future.”
When the big day finally dawned, magic and celebration were in the air. On display in the lobby of the concert hall was a limited line of dresses from Russian designer Alena Akhmadullina, inspired by Disney’s The Nutcracker and the Four Realms. In the foyer, guests attending the premiere could lose themselves in the fairytale by exploring themed areas: the Land of Flowers, the Land of Sweets, the Land of Snowflakes, and the mysterious fourth kingdom, previously known as the Land of Amusements.
The movie was introduced by CEO of Disney Russia, Marina Zhigalova-Ozkan. Before the screening began, the audience were treated to a surprise when singer Matteo Bocelli performed the song Fall on Me from the closing credits of the fairytale adventure.
Adil Zerouali, Cinema Sales Director for Europe at Christie, told us: “We are delighted that our long-term partners chose a solution from the latest generation of Christie projectors with RGB pure laser technology for this Disney premiere at a Moscow venue as significant as the Zaryadye. Asia Cinema strives to use only the best equipment to ensure that audiences are truly spellbound by what’s happening on-screen; that’s why they equip cinemas with the technology of the future, today. This makes for a fruitful collaboration that we at Christie value greatly.”
Ekaterina Petropavlovskaya, WDSSPR Technical Director, also praised the event: "Our partnership with Christie and Asia Cinema for the premiere of The Nutcracker and the Four Realms was hugely productive. We were struck by the quality of the screening, which was achieved with the help of the Christie RGB pure laser cinema projector under unconventional conditions in a cinema and concert hall. The contrast, brightness and colour rendition were perfect. Our first experience of cooperation was a successful and highly rewarding one, and we received great feedback from the guests who attended the premiere."
Kuzminich summed up the experience, saying: “Both the premiere of the movie and the premiere of the new Christie CP4325-RGB pure laser projector, which was used for the first time in Russia to show a film outside of cinemas, were a great success. Our portfolio of projects using this new generation of laser technology is growing, and we’ll soon be ready to say much more about it.”
About Christie®
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit http://www.christiedigital.com.