Superhero Costumes Continue to Dominate the Halloween Industry in 2013

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Year-round Halloween costumes retailer,, reports that superhero costumes continue to be one of the top trends of 2013.

Pure Costumes

Pure Costumes

With October just around the corner, many shoppers are already beginning to think about the Halloween season. In fact, it’s not uncommon to peruse the aisles of any local retailer and find fall and Halloween décor on store shelves as early as August. As Halloween draws closer, many consumers are planning for this year’s costume parties and as sales on dictates, superhero costumes (here) will once again be a huge trend for this year. With comic book superheroes dominating Hollywood over the past few years, the Halloween industry has felt the positive impact of these behemoth box office hits. This year alone, several superhero blockbuster films were released, including Iron Man 3, Man of Steel and The Wolverine. With many more sequels currently in production, it won’t be surprising to find hordes of comic book characters parading neighborhoods this Halloween.

Since June, shoppers at have already been reserving their costumes through the website’s pre-order option. Of those orders, several new licensed brands stand out as top choices for customers, including the new Man of Steel costumes (here) from Rubie’s Costumes and the new Iron Man 3 costumes from Disguise. This year, Pure Costumes has brought on the whole cast of superheroes and super-villains from both films to offer costumes for the entire family. As a result, the online retailer has already seen these items rise to its top-sellers list. Past superhero films also continue to influence costume choices among customers, especially with Hollywood’s recent revival of several classic comic book series and characters. In addition to Superman and Iron Man, movie franchises such as The Dark Knight, Thor, Spiderman and the Avengers have been an effective vehicle in re-introducing classic characters to younger generations.

The overall impact that superheroes have made in today’s modern society can be seen in a variety of ways. Comic book enthusiasts have built a strong community and are shaping pop culture with their adamant voices. The fact that events like Comic-Con are sought out by movie producers to get fan feedback and approval show that superheroes are here to stay. As Hollywood and pop culture continue to dictate Halloween trends, predicts that superhero costumes and theme parties will continue to maintain its presence in mainstream media.

About Pure Costumes
Pure Costumes is one of the Halloween industry's most popular online costume retailers. Available year-round, the website carries a large selection of Halloween costumes for adults, plus size adults, toddlers, children, teens and pre-teens/tweens. Along with costumes, the online retailer also offers an impressive catalog of costume accessories, including colorful wigs, exquisite masquerade masks, and fun costume shoes. Pure Costumes prides itself on its excellent customer service and extensive experience in the industry. Its goal is to bring to its customers the best online Halloween costumes shopping experience possible. As a site with one of the highest return customers year after year, Pure Costumes takes pride in being an industry leader. For more information, please visit

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Karen Dang
since: 06/2009
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Pure Costumes
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