Los Angeles, CA (PRWEB) July 30, 2013 -- PureSexyCostumes.com continues its aggressive marketing strategy for the year by looking towards social media to strengthen its engagement with its fans and customers. This week, the website launched its first Facebook contest, the Vote-to-Win Sweepstakes, in an effort to bring attention to its brand. By utilizing Facebook contests as a means to promote its products, PureSexy Costumes hopes to further increase its social fan base, encourage engagement amongst its followers and increase its brand presence. Having set up the necessary tools to conduct contests on Facebook, PureSexy Costumes is now ready to take advantage of the opportunities at hand.
For its first Facebook contest, PureSexyCostumes.com synchronized its other marketing channels to create a cohesive brand message in order to experience a successful campaign. The company has done this by featuring products from a recent blog regarding sexy role-play ideas and lingerie styling tips in its Vote-to-Win Sweepstakes. The voting sweepstakes, which is set to run until August 5, 2013, allows fans to vote on Facebook for their favorite costume wig (here) as featured on the blog. In order to stimulate frequent engagement during the contest, PureSexy Costumes is allowing its fans to increase their chances of winning by voting daily, as well as an opportunity to earn extra entries by referring friends. By doing this, the company will be able to encourage maximum participation during the course of the contest. Once the sweepstakes is over, one contestant will be selected at random as the winner who will be awarded the costume wig with the highest votes. By creating a contest that is simple to enter, PureSexy Costumes hopes to encourage high participation from its current fans and followers.
With the completion of its first Facebook contest, PureSexy Costumes hopes to experience a dramatic increase in followers in addition to gaining brand exposure. As an online business competing in a highly competitive industry, it is PureSexy Costumes’ goal to create a distinct brand identity by offering high quality products that are both stylish and functional. As social media becomes an increasingly important tool for brands, PureSexy Costumes will continue to utilize its social channels to define its lifestyle and cement its brand image.
About Pure Sexy Costumes
Pure Sexy Costumes is an online, one-stop shop for sexy Halloween costumes, lingerie and accessories. By forging strong relationships with manufacturers, the online costume retailer has been able to provide an extensive selection from top brands to provide great value without sacrificing quality. Pure Sexy Costumes combines an unrivaled selection of quality products with superb customer service to provide the best sexy Halloween costume and lingerie shopping experience possible. More information can be found at http://www.puresexycostumes.com.
Karen Dang, Pure Seasons Inc., http://www.purecostumes.com, 877-806-7873, [email protected]