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Purpose-Driven Public Relations Firm Partners with Industry-Leading Optical Brand to Expand Reach and Support for Veterans


News provided by

Evocati Public Relations

Jan 15, 2025, 12:20 ET

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Evocati Public Relations has partnered with PDS Optical, a service-disabled Veteran-owned small business, to enhance support for Veterans. This collaboration aims to amplify PDS Optical's mission of providing high-quality prescription eyewear to Veterans, while also raising awareness about their eligibility for eyewear through VA.

TYSONS, Va., Jan. 15, 2025 /PRNewswire-PRWeb/ -- Evocati Public Relations, a values-based public relations firm dedicated to purpose-driven communication, has announced a strategic partnership with PDS Optical, a service-disabled Veteran-owned small business and leading provider of high-quality prescription eyewear for Veterans. Together, the companies aim to amplify PDS Optical's mission of serving Veterans with pride, dignity, and exceptional service.

"We are honored to welcome PDS Optical to the Evocati PR family of clients," said Barrett Y. Bogue, President and Founder of Evocati PR. "Their values in providing exceptional eyewear to our nation's Veterans align with our own in providing PR with a purpose. We can't wait to educate the military-connected community on how they can receive eyewear through VA and improve their quality of life."

"This partnership with Evocati PR reflects our commitment to advancing PDS Optical's impact within the Veteran community," said Sean Loosen, CEO of PDS Optical.

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PDS Optical, the largest provider of eyewear to VA, strives to meet the unique needs of Veterans by offering affordable and high-quality eyewear. Beyond delivering essential vision care, the company is committed to improving the lives of underserved Veterans through awareness campaigns, impactful storytelling, and community engagement.

The partnership with Evocati PR reflects PDS Optical's strategic goals for future growth. This includes launching consistent communication efforts, creating stories that underline the company's values, and expanding awareness among Veterans about their eligibility for free prescription eyewear through VA. Key initiatives also involve leveraging multimedia content, strengthening social media presence, and building meaningful collaborations with corporate partners and nonprofits.

The collaboration will focus on elevating PDS Optical's reputation as a trusted partner in the military and Veteran community. The alignment of mission and values between PDS Optical and Evocati PR lays a strong foundation for impactful PR campaigns that resonate with key stakeholders.

"This partnership with Evocati PR reflects our commitment to advancing PDS Optical's impact within the Veteran community," said Sean Loosen, CEO of PDS Optical. "By combining our mission to improve vision care for Veterans with Evocati PR's expertise in purpose-driven public relations, we'll be able to make an even greater difference."

By working together, PDS Optical and Evocati PR aim to drive positive change, enhance visibility, and empower Veterans to live healthier and more fulfilling lives.

About Evocati Public Relations: Founded in 2018, Evocati Public Relations partners with leading businesses to research, market, and grow their impact through purpose-driven public relations. Its mission is to empower any business with a cost-efficient means to communicate, activate, and inspire underserved communities. Headquartered in Tysons, VA, Evocati PR is a service-disabled veteran-owned small business that supports clients across the U.S. Visit www.evocatillc.com to learn more.

About PDS Optical: Founded in 1998, PDS Optical is a leading provider of high-quality prescription eyewear to Veterans enrolled in the U.S. Department of Veterans Affairs (VA) healthcare system. Headquartered in Louisville, Ky., PDS Optical is a service-disabled, Veteran-owned small business (SDVOSB) dedicated to serving our nation's Veterans with pride, dignity, and exceptional service. Our eyeglasses and lenses are proudly made in the USA. Learn more at pdsoptical.com.

Media Contact

Dylan Steadman, Evocati Public Relations, 1 (509) 426-1582, [email protected], www.evocatillc.com 

SOURCE Evocati Public Relations

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