Pynwheel Announces New Self-Guided Tour Product

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Pynwheel releases a new mobile application to meet the Multifamily industry's growing demand for prospective resident self-guided tours.

Pynwheel Inc. today announced the release of Pynwheel Self Tour, a mobile experience that allows prospective residents to tour multifamily real estate properties with sales and leasing professionals, or entirely on their own.

Pynwheel Self Tour includes an interactive property map, images and information for each stop on the tour, and integrated availability and “apply now” features. It is very simple for properties to set up and manage, and allows prospective residents to add their own photos and notes during the tour.

“I sketched this product out a couple of years ago, and I’m thrilled to see it finally come to life,” said Jennifer Cyphers, Pynwheel’s President and CEO. “I know that prospective residents have been ready for this for a long time, and I think the industry is finally ready, too. At the Apartment Innovation and Marketing Conference in May 2019, we learned that prospective residents prefer self-guided tours about 30% of the time, and the industry is eager to meet that demand..”

Pynwheel is known for its sales and leasing touchscreen application, the premiere product of its type since its re-release one year ago. Pynwheel Self Tour can be launched from the Pynwheel Touchscreen application, creating a completely modern property tour experience from beginning to end.

Pynwheel will offer the first version of Pynwheel Self Tour exclusively to Pynwheel’s current clients later this year. Demonstrations of Pynwheel Self Tour will be given at the National Apartment Association’s Apartmentalize Expo, June 26-28 in Denver, Colorado.

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About Pynwheel
Pynwheel ( is a privately-held marketing technology company in Denver, Colorado founded in April 2012 by Jennifer Cyphers, formerly Founder/President of Engrain (fka Multifamily Edge) and Director of at PRIMEDIA. Pynwheel designs interactive leasing touchscreen applications for the multifamily housing industry. Pynwheel innovation makes leasing easier for hundreds of apartment communities across the United States.


Media Contact: 303.640.3652 x101,

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John Hall
Pynwheel, Inc.
+1 (303) 640-3652 Ext: 114
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