2023 QSR Burger Rankings From Market Force Information
ATLANTA, Oct. 24, 2023 /PRNewswire-PRWeb/ -- The latest Market Force QSR Study is based on a survey of nearly 4,000 consumers providing valuable insights for both established and emerging players in the burger category. Burgers are still America's number one favorite, and the burger battle is an epic clash of industry titans.
This year, in a photo-finish, In-N-Out nudged out Five Guys for top spot on the customer loyalty index, with Culvers nipping at their heels to land in third place. All three brands are known for fresh product, and a focus on quality, which certainly resonates with consumers.
In-n-Out Burger continues to dominate the burger sector, with standout performance winning in both overall food quality and beverage quality.
Five Guys Burgers and Fries continued its longstanding trend of appearances at the top of the rankings with high scores in food quality, staff friendliness, and a first-place finish in the Speed of Service category. Considering the burger customizations possible at Five Guys, it's impressive to see them execute both high quality and speed.
As in previous studies, Culver's continued to impress customers. Culver's was voted the friendliest brand inside the QSR sector across all cuisine types, a nice feather in their cap considering the challenging labor market.
Congratulations to each of the brands above! Consumers evaluate their experiences and reward standout brands with better ratings and more frequent dining.
A summary of the QSR results can be accessed at:
https://www.marketforce.com/qsr-research-2023-download
Join our growing consumer panel at:
https://panel.marketforce.com/become-a-panelist
About Market Force Information
Market Force is a leading global provider of mystery shopping, customer care centers, and business process outsourcing.
Our dedicated team answers calls, processes email/messaging/chat, processes transactions, provides customer support, manages social media, conducts surveys, implements software and technology solutions, and provides consulting and analytics services.
Market Force has specific expertise in big box and specialty retail, grocery, petro-convenience, hospitality, travel, telecom, technology, energy, education, health and wellness, movie studios and theatres, fitness, financial services, gaming, CPG, alcohol and tobacco, pharma, government agencies and more.
Learn more at:
https://www.marketforce.com
For more information, please contact:
Market Force Information
Scott Griffith, CMSO
[email protected]
Media Contact
Scott Griffith, Market Force Information, 1-877-329-9621, [email protected], www.marketforce.com
SOURCE Market Force Information
Share this article