Brands that champion charitable causes should capitalize on every marketing opportunity at their disposal to get the message out both for the good of the cause and to get their own corporate message out.
LOS ANGELES (PRWEB) November 05, 2021
An October 3 article on Yahoo Life reports on several fashion and beauty brands that are supporting Breast Cancer Awareness Month this year. From Aerie to Victoria’s Secret, brands are launching product lines with proceeds being donated to the Breast Cancer Research Foundation and similar organizations. Los Angeles-based manufacturer Hi-Tech Printing & Labeling says brands that champion charitable causes should capitalize on every marketing opportunity at their disposal to get the message out both for the good of the cause and to get their own corporate message out. And that obviously applies to the company’s many customers in the fashion field.
Hi-Tech Printing & Labeling says many companies normally go through more overt advertising methods, like TV commercials, web ads, and billboards or posters to talk about their campaigns. More subtle and often less expensive methods exist that can also be highly effective. The company says brands can include their message on clothing tags and labels for a lasting reminder. It adds that, when consumers look for apparel, they nearly always look to the clothing labels or tags first to see general info, such as the size, price, and care instructions, but this can also be an opportunity to tell consumers about the brand’s message. On the one hand, the Los Angeles company adds, this is a chance to woo like-minded customers who share their values. On the other hand, every time that item is worn in the future, inseam tags or labels will remind the consumer of the relevant message. Hi-Tech Printing & Labeling says this lowkey reminder may inspire brand loyalty over many impressions, spurring future purchases.
The manufacturer also notes that this opportunity is virtually wasted when brands pay little attention to their labels and tags. While customers usually remove external clothing labels with pricing information, inseam labels are normally left alone -- unless they’re irritating in some way. Hi-Tech Printing & Labeling says that poor-quality labels tend to be cut or even ripped out if they’re itchy or scratchy, which not only risks losing the brand message but could also damage the product – possibly creating an unpleasant association that could prevent future business. Hi-Tech Printing & Labeling says that as such, it’s worth it to partner with label makers that only produce high-quality tags and labels.
Readers can find more info on the Los Angeles manufacturer with a reputation for outstanding quality and superb value by visiting their website at https://www.fabriclabels.com/ or calling (213) 746-7772.