QuestionPro recognized in Voice-of-the-Customer report by Independent Research Firm

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QuestionPro, a global leader in Customer Feedback Management and survey software, today announced it has been named a leader in the Now Tech: Voice-Of-The-Customer (VoC) Vendors report published by Forrester Research, Inc.

We believe QuestionPro is moving towards the scalable and secure customer feedback management that is needed for the ever-evolving world

The Now Tech: Voice-Of-The-Customer (VoC) Vendors, Q1 2020 report noted the following key findings:

  • Improve CX With VoC Tools - VoC programs and tools help manage the complex challenges of a CX program by supporting the six CX competencies: research, prioritization, design, measurement, enablement, and culture.
  • Select Vendors Based On Size And Functionality - There are numerous vendors in the VoC space, and their size runs the gamut from small to enterprise-scale. To help CX professionals make sense of this market, we separate vendors into three categories and outline key capabilities.
  • Choose Your Partners Wisely- Programs often require a blend of capabilities — and, in some cases, this may require using multiple technologies and vendors. CX pros must work with a variety of stakeholders to determine the key VoC needs and select the vendor(s) that best meet those organizational needs.

“I'm a staunch advocate of blending the right technology with the right levels of services to make CX successful in organizations, one part does not function without the other. This recognition in NowTech demonstrates our commitment to those ideals and confirms our resolve that it is the best way to help our clients,” said Ken Peterson, President of Customer Experience.

Vivek Bhaskaran, QuestionPro’s Founder and CEO added, “We believe QuestionPro is moving towards the scalable and secure customer feedback management that is needed for the ever-evolving world.”

About QuestionPro
With over 3.5 million users worldwide, QuestionPro is a global customer experience management technology provider that empowers data collection and transformation for powerful insights. With the powerful omni-channel feedback mechanism, QuestionPro enables companies to listen to their customers, close the feedback loop, empower promoters, and recover detractors. With QuestionPro, organizations can be at every meaningful touchpoint, for every experience, and predict the changes that will resonate most with stakeholders. For over 14 years, QuestionPro has provided reliable technology to organizations, including Fortune 100 companies, to individual researchers.

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