Rabbit Air’s MinusA3 wins iF and Red Dot awards for high design quality and an innovative approach

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Rabbit Air’s MinusA3 has received two prestigious design accolades: the Red Dot Award for Product Design and the iF Design Award.

Rabbit Air MinusA3

Rabbit Air’s MinusA3 has received two prestigious design accolades: the Red Dot Award for Product Design and the iF Design Award. Decided by international juries, these two awards recognize the product’s innovative design, particularly its connectivity and distinctive features.

The MinusA3 air purifier is Rabbit Air’s newest and most powerful filtration device yet. Equipped with 6-stage filtration and deodorization, it includes the BioGS HEPA filter, which targets the smallest and peskiest particles via an advanced and proprietary fiber material. An Activated Carbon filter reduces VOCs and odors, and a custom filter option allows you to tailor the system to your specific environmental needs. Like all Rabbit Air purifiers, it is sleek and high tech and also extremely quiet and unobtrusive.

ABOUT THE iF DESIGN AWARD

For 67 years, the iF Design Award has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF Design Award is one of the most important design prizes in the world. Submissions are awarded in the following disciplines: product, packaging, communication and service design, architecture and interior architecture, as well as professional concept, user experience (UX) and user interface (UI). All awarded entries are featured on the iF WORLD DESIGN GUIDE and in the iF design app. The MinusA3 won over the 98-member jury, made up of independent exports from all over the world, with its unique design and advanced features. The competition was intense: almost 10,000 entries were submitted from 52 countries in hopes of receiving the seal of quality.

ABOUT THE Red Dot AWARD

The Red Dot Award: Product Design dates back as far as 1955 and recognizes the best products for a given year. The roughly 50 jurors were once again true to the motto “In search of good design and innovation” in the 2021 competition. The international panel of experts comprises specialists from a wide variety of sectors. They scrutinized the products entered in the competition in a process that spanned several days and were guided by assessment criteria such as the product’s formal quality, ergonomics and longevity.

“The winners of the Red Dot Award: Product Design 2021 were particularly impressive this year,” said Red Dot CEO, Professor Dr. Peter Zec. "The design of their products is excellent, in terms of both the aesthetic and the functionality. It’s not easy to prevail in such a strong field of competitors and to win over our jury. Consequently, I want to congratulate the laureates very sincerely on their success.”

The MinusA3 can be seen in the online exhibition on the Red Dot website from June 21, 2021. That date also marks the beginning of the Red Dot Design Week, during which this year’s award winners and Rabbit Air will be celebrated online.

From June 22, 2021, the MinusA3 will also be included in the exhibition “Design on Stage” in the Red Dot Design Museum Essen, where all of the award-winning products are showcased. Visitors to the museum can experience the quality of the designs in a space that features contemporary design solutions and historical industrial architecture. The Red Dot Design Yearbook 2021/2022 comes out in August. The publication provides a comprehensive overview of the state of the art and trends in product design.

ABOUT RABBIT AIR

Founded in 2004 in Pasadena, California, Rabbit Air has dedicated its time, energy, and resources to perfecting a product that improves quality of life: the air purifier. It is one of the fastest growing companies in the U.S., ranked as such from 2009 to 2020 by INC. magazine. Its innovative approach to design, product development, and customer service makes Rabbit Air a leader in the air purifying industry. Rabbit Air purifiers remove pollutants from the air and leave nothing but clean air in return. The company‘s friendly, knowledgeable, and honest customer service representatives are committed to providing excellent 24-hour care. For more information, go to http://www.rabbitair.com.

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Olivia Raya
Rabbit Air
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