Both campaigns let patients explain in their own words how Ellis changed or saved their lives. Our goal was to position Ellis as the natural leader in both customer service and clinical excellence.
TROY, N.Y. (PRWEB) October 25, 2018
Healthcare marketing agency Smith & Jones recently received Honorable Mentions at Ragan’s 2018 Healthcare PR & Marketing Awards.
The new category, Patient-Focused Content, highlights how powerful patient stories can build credibility around a brand. The honorable mentions were for Ellis Medicine’s Bariatric and Cardiology campaigns, which each featured a series of patient videos.
“Ellis Medicine is known for putting patients first, so it’s only natural for their advertising to reflect that.” said Smith & Jones CEO Mark Shipley. “Both campaigns let patients explain in their own words how Ellis changed or saved their lives. Our goal was to position Ellis as the natural leader in both customer service and clinical excellence. Our content also seeks to increase the likelihood of web conversions and introduce Ellis’ recent clinical advancements.”
The cardiology campaign announced the newest, most advanced hybrid operating suites in the region, called A2, only available at Ellis Medicine. This, along with having the lowest cardiac surgery readmissions rates in New York state, enabled Ellis to stake the claim of being the new leader in Cardiac Care in the region.
The bariatrics videos needed to communicate the superior experience Ellis patients have in clinical care, comprehensive service and compassion. To do this, the video execution explored the patient experience, from the challenges of obesity, to choosing a bariatric provider, the support they received, the surgery and follow up care. By asking real Ellis patients to share their story, it got to the heart of what patients love about Ellis’ bariatrics practice.
Ragan and PR Daily’s 2018 Health Care PR & Marketing Awards honor communications professionals who are telling great stories from the ever-changing health care industry.
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