This award is truly a testament to the innovative work the Rain-X® team does on a daily basis to develop products that are game changing in convenience and reliability
HOUSTON (PRWEB) February 08, 2019
Rain-X® Waterless Car Wash & Rain Repellent, a state-of-the-art, exterior car cleaning product, has been voted Product of the Year for 2019. Product of the Year is the world’s largest consumer-voted award for product innovation, where winners are determined by the votes of 40,000 consumers in a national representative survey conducted by research partner Kantar, a global leader in consumer research. Rain-X® Waterless Car Wash & Rain Repellent has been awarded the top honors for the Car Care category.
“Receiving the Product of the Year award for our Rain-X® Waterless Car Wash & Rain Repellent product is a great honor, and the fact that the award was determined by consumers makes the recognition even more significant,” said Cheryl Petrishin, Rain-X® Brand Manager. “This award is truly a testament to the innovative work the Rain-X® team does on a daily basis to develop products that are game changing in convenience and reliability.”
The Rain-X® team spent two years developing, testing and perfecting the Rain-X® Waterless Car Wash & Rain Repellent to provide consumers a truly differentiated car care product. This revolutionary product cleans entire vehicles without water or a bucket and applies the Rain-X proprietary water repelling coating to all surfaces, including glass.
Rain-X® has been a past recipient of the “Product of the Year” award for its Rain-X® Latitude Water Repellency Wiper Blades in 2017.
“Product of the Year” is the world’s largest and most trusted consumer-voted award for product innovation. Operating in 43 countries, this award has served as the community’s trusted guide to the best products for the past 30 years. Studies conducted by Kantar TNS show that consumers are 44 percent more likely to purchase a product awarded “Product of the Year” and 36% more likely to trust the products with this logo.
The complete list of the 36 winning products of the 2019 Product of the Year Award can be found at productoftheyearusa.com, and follow along socially with #POYUSA2019 on Instagram, Facebook and Twitter.
About ITW Global Brands
ITW Global Brands, headquartered in Houston, specializes in servicing the auto aftermarket, selling car care products under the Rain-X®, Gumout®, Black Magic®, Blue Coral® and No Touch®. These brands compete in the wiper blade, appearance, chemical and performance products segments of the automotive aftermarket. Many of our brands are #1 in their respective categories.
ITW Global Brands products are sold in do-it-yourself retailers like Walmart, Target, AutoZone, Advance Auto Parts, Pep Boys Auto Parts & Service, O’Reilly Auto Parts, Dollar General, Family Dollar, The Home Depot and Amazon. ITW Global Brands is most admired for the strong heritage of its brands, continuous product innovation and advertising that are unmatched in the industry. To learn more about ITW Global Brands, visit http://www.itwgb.com.
About Product of the Year:
Product of the Year is the world's largest consumer-voted award for product innovation. Established over 30 years ago, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. For more information, visit productoftheyearusa.com.
Kantar is the world’s leading marketing data, insight and consultancy company. We know more about how people live, feel, shop, vote, watch and post worldwide than any other company. Working across the entire sales and marketing lifecycle, we help brands uncover growth in an extraordinary world. Kantar is part of WPP and its services are employed by over half of the Fortune 500 companies in 100 countries.