Rainbow Shops chooses StrikeTru and Akeneo PIM to optimize its product information and help re-platform its eCommerce store to Shopify

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Rainbow Shops chooses StrikeTru and Akeneo PIM to optimize its product information and help re-platform its eCommerce store to Shopify

We chose StrikeTru because of their deep knowledge of Akeneo and their ability to understand our unique requirements for customization. The PIM will enable Rainbow to realize product data optimizations we have dreamed about for years

Rainbow Shops, an omnichannel fast fashion retailer operating over 1000 stores in the United States, Puerto Rico and US Virgin Islands, has chosen StrikeTru to ensure their product data is on-point to help them win more sales online. StrikeTru, an integrated digital services firm, will execute a PIM transformation for the retailer with Akeneo PIM and also help them re-platform their eCommerce site from Salesforce Commerce Cloud to Shopify Plus.

To better support its product data and merchandising needs and to overcome the limitations of legacy systems, Rainbow Shops needed a powerful PIM solution to manage and control its fast-changing fashion-specific data combined with a secure, reliable and scalable eCommerce platform that would support their business as it evolves and expands.

Akeneo PIM Enterprise Edition platform will allow the company to centrally organize and manage all product data, assets and promotional pricing, providing a unified view of their vast range of products & brands to both internal stakeholders & customers. A ‘PIM for Ecommerce’ transformation will equip Rainbow to manage high SKU counts & react quickly to constantly evolving market trends, while growing their bottom line by decreasing time-to-market and reducing operational costs.

“Rainbow is an early adopter of new eCommerce tools. We’re excited to be working with them to deploy an agile and integrated PIM solution that streamlines the onboarding, enrichment, merchandising, and syndication of a high volume of products on a daily basis”, said Harry Singh, Partner at StrikeTru.

For Rainbow, providing fashion on demand with lightning fast lead-times will be a big win in the long term. “To accomplish our move from Salesforce Commerce Cloud to Shopify a PIM was a necessity. We chose StrikeTru because of their deep knowledge of Akeneo and their ability to understand our unique requirements for customization. The PIM will enable Rainbow to realize product data optimizations we have dreamed about for years.” said David Cost, VP of Digital and Ecommerce at Rainbow Shops.

About StrikeTru

StrikeTru is a digital services firm helping small and mid-sized companies grow eCommerce sales. From PIM/MDM/DAM/eCommerce consulting and implementations, to product data acquisition and syndication services, to cloud PIM and DAM solutions - StrikeTru is a one-stop-shop for powerful and affordable solutions for a range of industries. For more information, visit http://www.striketru.com and follow us @StrikeTru on Twitter & LinkedIn.

Phone: +1 832 303 3257
Email: sales@striketru.com

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Vik Gundoju
StrikeTru
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