Enterprise MarTech and AI leader brings 20+ years of expertise in Adobe Experience Platform, CDPs, and journey orchestration to help clients get more value from their MarTech investments.
ROSEVILLE, Calif., Oct. 29, 2026 /PRNewswire-PRWeb/ -- BlastX Consulting, a digital experience consultancy focused on delivering lasting impact and better outcomes from your CX investments, announced today that Rajiv Kamath has joined the firm as Director of MarTech Engineering.
In this role, Rajiv will lead BlastX's MarTech capability, helping enterprise clients design, implement, and scale the customer data and journey orchestration programs at the center of their MarTech stacks. He focuses on helping clients get full value from the platforms they already own, including Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, and Customer Journey Analytics.
"Our clients have made major investments in their MarTech stacks. Now they need those platforms working together and delivering value," said Brian McIntosh, Chief Consulting Officer at BlastX Consulting. "Rajiv has spent two decades building that infrastructure for some of the largest brands in the world. He brings deep Adobe expertise, broad platform range, and a clear view of how data, AI, and customer engagement connect."
Rajiv joins BlastX Consulting from Merkle, a Dentsu company, where he spent nine years leading enterprise CDP and AI marketing programs. He has delivered 11 enterprise MarTech programs for Fortune 500 brands across telecom, healthcare, retail, financial services, and entertainment, at customer profile scales from 3 million to more than 200 million records. His work spans the full lifecycle, from requirements and architecture to data strategy, platform design, and delivery leadership across onshore and offshore teams.
His expertise extends beyond the Adobe ecosystem to Treasure Data and Salesforce Data Cloud. He holds Adobe Certified Expert credentials in Real-Time CDP and Customer Journey Analytics, along with Treasure Data Expert certifications in CDP data management, AI/ML, and AI agents. He has also built AI accelerators using large language models that cut CDP implementation timelines from three to four weeks to two to four days.
"Companies have spent years building their customer data foundations. The next step is making them intelligent," said Rajiv Kamath. "I was drawn to BlastX Consulting because the team is focused on outcomes clients can measure. I'm excited to help clients connect their data, platforms, and AI so every part of the stack pays off in better customer experiences."
Rajiv will work closely with BlastX Consulting's Adobe, analytics, and customer experience consultants to help clients activate real-time personalization, orchestrate journeys across channels, and turn their MarTech investments into measurable business value.
About BlastX Consulting
BlastX Consulting helps enterprise brands get more from their customer experience investments. We combine data, technology, and strategy to guide clients toward measurable, lasting impact. From smarter data and analytics to more connected journeys, our strategic consultants work as true partners, turning insight into action and experience into long-term value. Learn more at www.blastx.com.
Media Contact
Chris Bethell, BlastX Consulting, 1 408-313-8963, [email protected], blastx.com
SOURCE BlastX Consulting
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