Partnership pairs ATPL's national affiliate network with Rally's pickleball league management software to standardize team-based pickleball leagues across the country.
CHICAGO, Sept. 5, 2026 /PRNewswire-PRWeb/ -- Rally and the American Team Pickleball League (ATPL) today announced a national growth partnership to expand standardized, team-based pickleball leagues across the United States. Rally's pickleball league management software for league admins and pickleball league management app for players power several of the largest pickleball leagues in North America on a platform trusted for 28 years. Under the partnership, ATPL affiliates nationwide will run on that platform, and the two organizations will co-invest in marketing, onboarding, and league infrastructure to support ATPL's national expansion.
ATPL has built one of the fastest-growing team-based pickleball networks in the country, offering local affiliates a proven format, a structured competitive pathway, and a national championship. Rally acquired Pickleballscores in July 2026 as part of its acquisition of the Tenniscores platform, and brings modern technology, national marketing capabilities, and investment to fuel ATPL's growth.
"ATPL has spent years building the infrastructure, format, and community that make team pickleball work at a local level. Rally's team pickleball app helps that model scale nationally. Every new affiliate ATPL brings on strengthens the network for everyone in it."
— Ross Freedman, Founder and CEO, Rally
"We've always believed team-based pickleball needed the same kind of national structure that tennis has had for decades. Partnering with Rally gives our affiliates a pickleball team app built for exactly that, and gives us the resources to bring more leagues into the fold."
— Greg Mather, Founder, American Team Pickleball League
As part of the partnership, Rally will serve as the title sponsor for the ATPL National Championship. The event is scheduled for November 5-8, 2026, hosted at Pictona at Holly Hill in Holly Hill, Florida. ATPL will continue to lead affiliate recruitment, league format, and the national championship pathway, while standardizing on Rally's pickleball league management platform across its network.
Pickleball has become the fastest-growing sport in the country, with participation reaching 24.3 million players in 2025, according to the Sports & Fitness Industry Association. Despite that growth, team-based league play remains fragmented, with no single national organization providing the standardized format, ratings structure, and championship pathway that sports like tennis have relied on for decades. ATPL was built to close that gap, giving local affiliates a proven format and a clear path from community play to a national championship. This partnership gives ATPL the platform and resources to bring that structure to leagues nationwide as the sport continues to scale.
About Rally
Rally is the leading pickleball league management software and team pickleball app, trusted by pickleball leagues nationwide. Serving over 800 racquet sports leagues and over 1M players in North America, Rally brings scores, standings, schedules, lineups, and messaging into one place for admins, captains, and players. The Rally platform turns pickleball, tennis, platform tennis, and padel leagues into vibrant communities. Learn more at lovetorally.com.
About ATPL
The American Team Pickleball League (ATPL) is a national network of independent, team-based pickleball affiliates, offering a standardized competitive format, training and onboarding support, and a pathway to the ATPL National Championship. Learn more at atplnation.org.
Media Contact
Ross Freedman, Rally LLC — [email protected]
Media Contact
Ross Freedman, Rally LLC, 1 7732138911, [email protected], https://www.lovetorally.com/
SOURCE Rally LLC
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