Ramón Bilbao Announces Colangelo & Partners as Agency of Record

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A strategic communications campaign will introduce Spain’s leading Rioja winery to the US Market

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Ramón Bilbao, one of the most reputable wineries in the heart of Rioja announced today Colangelo & Partners as its agency of record. The agency will develop and execute a strategic communications plan to support their US importer Zamora Company and build awareness for the Ramón Bilbao through a strategic media relations campaign.

“The legacy of Ramón Bilbao is constantly evolving with our philosophy centered on giving our wines their own personal expression of Rioja Alta with modern and classic ingredients,” says Chief Winemaker Rodolfo Bastida. “We are excited to partner with Colangelo and Partners to introduce the US market to Ramón Bilbao’s impressive portfolio.”

Founded in Haro, Rioja in 1924 Ramón Bilbao has been one of the most fundamental players in the recent history of the D.O.Ca. In 1999 the winery became part of the family owned Zamora Company and brought on Rodolfo Bastida as chief enologist and technical director. Rodolfo modernized the Ramón Bilbao portfolio with an innovative approach to crafting fresh, elegant and yet traditional Rioja wines. Ramón Bilbao sources from 445 acres of estate vineyards including unique plots situated at high altitudes across the Rioja region. Under Rodolfo’s stewardship, the viticultural team also tends an additional 2,224 acres in prime growing areas of Rioja. The team utilizes soft toasted, premium American and French oak barrels to age their wines for a maximum of five years to underscore the true expression of their blends.

As a leader of sustainable practices, Ramón Bilbao has participated in the Wineries for Climate Protection programme since 2017, the first and only specific certification for the wine sector with regard to environmental sustainability backed by the FEV (Spanish Wine Federation). This year, Ramón Bilbao will release new, premium packaging with a look and feel that emphasizes the winery sustainability commitment.

Ramón Bilbao is constantly strengthening their action plan and strategic sustainability goals to act as an outspoken educator on how to mitigate climate change. The winery developed a five pillars framework to achieve new levels of environmental sustainability by 2025:

  • Increase Water Management
  • Use 100% Renewable Energy
  • Reduce GHG Emissions
  • Facilitate reduction in water waste with the construction of new treatment plants
  • Host an Ecological Vineyard that uses organic fertilizers of sheep origin and apply precise agricultural techniques

“We are thrilled to add Ramón Bilbao to our global portfolio,” says Colangelo & Partners COO Felipe Gonzalez-Gordon. “The pioneering winery was monumental in the foundation of the Rioja category and the agency is proud to execute a campaign to introduce the US market to one of Spain’s leading wineries.”

Zamora Company is a 75-year-old family-owned Spanish company that produces and markets high quality internationally recognized wines and spirits, focused on customer satisfaction and the creation and development of premium brands. With a strong implementation on the domestic market and a worldwide distribution of its brands, it has consolidated the commercialization of several prestigious international brands in Spain, including Ramón Bilbao establishing a wide and nourished portfolio.

“Zamora’s entire portfolio represents the apex of their corresponding categories and we’re overwhelmingly proud of having Ramón Bilbao as the crown jewel of our wine division,” says Brand Manager Felipe Lobón. “As we approach 100 years of Ramon Bilbao’s history, we are confident that 2023 represents a new chapter for growth in the U.S. and a new opportunity to share what Spaniards already know: There is no other like Ramón Bilbao.”

About Ramón Bilbao
Founded in 1924, Ramón Bilbao is globally recognized as one of Spain’s most innovative wine producers. The winery boasts 445 acres of vineyards in unique settings throughout the region. Led by Rodolfo Bastida, Chief Winemaker at Ramón Bilbao the winery is committed to crafting wines that express the native grapes and terroir through elegant wines.

About Zamora Company
A family business passionate about what they do and proud of how they do it. Owners of our destiny and responsible for our decisions and results. Creators and distributors of premium wines and spirits. From its Spanish origin, it is today one of the worldwide leading companies in the sector, with a portfolio of more than 15 brands operating in more than 80 countries.

About Colangelo & Partners
Colangelo & Partners is the leading fine wine and spirits integrated communications agency in the United States, sought after by top brands and industry players for the quality of their results, creativity, and return on investment. The professionals at Colangelo & Partners work with integrity and passion to influence how US audiences perceive their clients: earning consistent, high-quality positive media coverage; organizing signature events; strategizing and executing standout digital campaigns; and implementing trade programs that strengthen relationships within the industry. Colangelo & Partners' clientele includes global, instantly-recognizable brands and passionate, up-and-coming vignerons and distillers; regional and national institutions; and technology and e-commerce companies innovating in the beverage alcohol sector.

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Jillian Napolitano
Colangelo & Partners
(646) 624-2885
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Ali Pinedo
Colangelo & Partners
(646) 624-2885
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