My goal in writing this book was to show marketers that there needs to be a focus and prioritization on the experience that surrounds the content in order to drive engagement and ROI.
TORONTO (PRWEB) March 06, 2019
Randy Frisch, CMO and Co-Founder of leading content experience platform Uberflip, published his much-anticipated book, F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships, that champions the importance of creating content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.
The content experience, which Frisch describes in detail throughout his book, unlike content marketing, takes into account how people consume and interact with your content, not just the words on the page. It’s how you package content. It’s how you deliver and recommend content in more meaningful ways.
From personalized experiences for each audience segment to the different go-to-market strategies in marketing, the book sheds light on how marketers can add a human touch to B2B marketing, a skill that is notoriously synonymous with B2C marketers’ strategy.
“For so long, marketers put their budget into content creation but neglected what happened to the content after it was created,” said Frisch. “This book isn’t hating on content marketers; rather, I rally behind them. My issue with content marketing is the focus on churning out mass amounts of content and not making sure it's being engaged with and seen by the right eyes. My goal in writing this book was to show marketers that there needs to be a focus and prioritization on the experience that surrounds the content in order to drive engagement and ROI.”
Walking readers through the Content Experience Framework, a framework developed to teach marketers to scale the creation of personalized content experiences, Frisch explains how all marketers—from demand generation, inbound, account-based marketing (ABM), and sales enablement—can deliver personalized experiences that leverage content to connect with prospects and accelerate them through the buyer journey.
The book provides what few marketers have: a clear roadmap that shows them how to achieve this level of personalization at scale, as well as the elements that create a winning content experience. Specific topics include:
- Bad content marketing habits and how to break them
- How marketing is adapting to personalization
- A framework for personalizing content experiences at scale
- How to create remarkable content experiences for inbound marketing, demand generation, ABM, and sales enablement strategies
- A challenge to every CMO and business leader to empower ownership of experience in marketing
Frisch isn’t the only one who sees the value of focusing on the content experience. “It was very exciting to have Jon Miller contribute the foreword for my book. Jon co-founded Marketo which recently sold for $4.75 billion to Adobe. He built the Marketo legacy by focusing on content and connecting with accounts,” said Frisch. Joining Frisch in his support surrounding the importance of content experience with early praise for and examples in the book are notable industry colleagues including Meagen Eisenberg (repeat CMO currently at TripActions), Ann Handley (MarketingProfs), and Laura Ramos (Forrester).
To purchase F#ck Content Marketing: Focus on Content Experience, please visit Amazon.
About Randy Frisch
Randy has defined and led the content experience movement, prompting marketers to think beyond content creation and focus on the experience. This movement has fueled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also a host of the Conex: The Content Experience Show podcast and was named one of the Top 50 Fearless Marketers in the world by Marketo. To learn more about Randy, book him for a speaking engagement or schedule an interview, please visit b-rand.com/contact/.
Uberflip is a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. By providing marketers with the tools they need to boost engagement, generate leads, and fuel demand generation, they can better leverage content to meet their goals. For more information, visit https://uberflip.com.