Rapid Online Retail Growth Drives Small Business Retailers in 2021

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NYC area retail IT consultant reviews the 2020 surge in online retail and shares good news for retailers with online retail growth tips for 2021—in a new article from eMazzanti Technologies

Online Retail Growth

A NYC area retail technology consultant and MSP reviews how the pandemic forced many smaller brick-and-mortar merchants online in a new article on the eMazzanti Technologies website. Stating that rapid change creates opportunity, the author then shares some good news for small business retailers.

The author also lists several online retail growth tips for 2021, including ways to optimize the customer experience and what causes shopping cart abandonment. She concludes by urging retailers to be persistent and efficient with digital advertising while building a community with social media.

“The big question is what can small business retailers do in 2021 to prosper?” stated Jennifer Mazzanti, CEO, eMazzanti Technologies. “Along with the bad news of lockdowns and reduced foot traffic comes the good news of change and opportunity.”

Below are a few excerpts from the article, “Rapid Online Retail Growth Drives Small Business Retailers in 2021.”

The Good News

“Growing Suburbs – Forbes predicts that Millennials traumatized by the pandemic will defect to the suburbs at a faster rate than anticipated. With more freedom and space, they will want to buy homes and vehicles, and customize them as well. Suburban retail locations and online retailers that cater to suburbanites could benefit.”

“Less Competition - Nearly 10,000 stores in the US have closed permanently this year. That creates more opportunity for those that adapt and survive. Expanding during a downturn could be a smart move, placing you in a position for rapid growth when the economy strengthens.”

Online Retail Growth Tips for 2021

“Optimize the Experience – According to Statista, search and navigation is the most important site element for online shoppers. Having product ratings and reviews is the second most important.”

“Be Persistent - For most websites, only 2% of web traffic converts on the first visit. Retargeting website visitors makes them 43 percent more likely to buy. Retargeting is a tool designed to help companies reach users who don’t convert right away by keeping your brand in front of them.”

Online Retail Growth Technology Experts

Recently named the #1 retailer-focused MSP, eMazzanti Technologies has assembled a variety of technology options for retailers. From POS systems and network infrastructure, to PCI compliance and merchant services, they have the tools and the expertise to be a long-term technology partner for success through good times and bad.

Look for eMazzanti Technologies at the NRF2021 Virtual Retail’s Big Show!

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About eMazzanti Technologies

eMazzanti’s team of trained, certified IT experts rapidly deliver increased revenue growth, data security and productivity for clients ranging from law firms to high-end global retailers, providing advanced retail and payment technology, cloud and mobile solutions, multi-site implementations, 24×7 outsourced network management, remote monitoring and support.

eMazzanti has made the Inc. 5000 list 9X, including eight consecutive years, is a 4X Microsoft Partner of the Year, the #1 ranked NYC area MSP and NJ Business of the Year! Contact: 1-866-362-9926, info@emazzanti.net or http://www.emazzanti.net Twitter: @emazzanti Facebook: Facebook.com/emazzantitechnologies.

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Kent Sorensen
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