The partnership combines Semrush's AI visibility and search intelligence with Rapidflare's product intelligence to help electronics companies improve how their products are discovered in AI experiences.
SAN JOSE, Calif., Oct. 22, 2026 /PRNewswire-PRWeb/ -- Rapidflare, the leading product intelligence platform purpose-built for electronics and semiconductors, powering accurate, source-grounded AI agents across product discovery, sales, and support, today announced a partnership with leading brand visibility platform Semrush, an Adobe company, to help electronics manufacturers and distributors understand and improve how their products appear across AI-driven discovery experiences.
Until recently, electronics product discovery largely depended on search engines, distributor catalogs, parametric filters, datasheets, and direct support from field application engineers. Now, engineers and technical buyers are increasingly asking leading AI assistants which MOSFET, antenna, or SiC module fits their design. In this new discovery model, product visibility depends on whether AI systems can retrieve, interpret, and reason over the underlying product information. For many electronics companies, that information was never written for AI, which means products can be overlooked, misrepresented, or left out of recommendations altogether.
Under the partnership, Rapidflare integrates Semrush's trusted AI visibility, search, and trends intelligence of more than 29.2 billion keywords, 43 trillion backlinks and 317 million AI search prompts with Rapidflare's product knowledge graph, a structured, provenance-tracked model of parts, parameters, datasheets, and other technical product information across the electronics supply chain. Semrush provides data-backed visibility into the questions buyers are asking, the brands and products appearing in AI-generated answers, the sources being cited, and the competitors being surfaced. Rapidflare connects Semrush search intelligence with the underlying product intelligence, helping electronics manufacturers and distributors understand how their products are represented, where gaps in product knowledge may be limiting visibility or accuracy, and what can be improved.
"Product discovery in electronics is changing. Engineers are moving beyond search, parametric tools, and FAE relationships to ask AI systems directly which products fit their requirements," said Navanee Sundaramoorthy, founder and CEO of Rapidflare. "This partnership with Semrush is about helping electronics companies understand how their products show up in those answers and build the product intelligence AI needs to work reliably with technical documentation."
AI-driven discovery creates a new layer of visibility for electronics companies. Knowing whether a product appears in an AI-generated answer is only the first step. Companies also need to understand why it appears, which sources influence the answer, and whether the underlying product knowledge is strong enough to support an accurate recommendation.
"Electronics is a highly technical industry, and adapting to AI-driven discovery requires more than broad visibility data. When an engineer asks AI to recommend a component, a missing or inaccurate spec means a lost sale," said Pavel Fabrikantov, Senior Director, Software Development at Adobe. "By pairing Semrush's expansive AI search dataset with Rapidflare's technical intelligence layer, we're bridging the gap between visibility and product intelligence to help brands ensure their products are found, trusted, and recommended."
Together, Semrush and Rapidflare can help electronics companies move at the pace of AI while maintaining the accuracy and technical depth their customers expect.
Availability
The integrated capabilities are available through Rapidflare's product intelligence and AI visibility offerings.
Electronics manufacturers and distributors can get started today with a complimentary AI Readiness Report using a sample of their existing product knowledge. The assessment shows how well that information can be retrieved, interpreted, and used by AI systems, and identifies opportunities to improve AI readiness and visibility.
About Rapidflare
Rapidflare is a product intelligence platform purpose-built for the electronics and semiconductor industry. Rapidflare connects product knowledge across datasheets, product pages, technical documentation, knowledge bases, support content, and enterprise systems into a unified, source-grounded intelligence layer. That foundation powers accurate, task-specific AI agents across product discovery, technical sales, support, and marketing.
Rapidflare is headquartered in the San Francisco Bay Area with offices in Vancouver, Canada, and Bangalore, India. Learn more at rapidflare.ai.
About Semrush
Semrush, an Adobe company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry's most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally, from scaling startups to the Fortune 500, Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.
Media Contacts:
Rapidflare
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Semrush
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Media Contact
Balpreet, Rapidflare, 1 408-409-6433, [email protected], rapidflare.ai
SOURCE Rapidflare
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