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Rara launches online shop for gemstone fine jewelry line in the U.S.

Rara delivers elegant gemstone jewelry designs without the luxury markups


News provided by

Rara, Inc

Jun 21, 2021, 15:00 ET

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NEW YORK, June 21, 2021 /PRNewswire-PRWeb/ -- The Rara online shop has launched in the U.S., redefining modern jewelry with handcrafted designs featuring ethically-sourced precious and semi-precious gemstones. Rara is founded by gemologist Val Wikstrem and his brother Valentine. The Wikstrem family's expertise in cast jewelry, construction and stone setting results in a fine jewelry line that stuns thanks to its nature-inspired designs and awe-inspiring stones.

With their direct-to-consumer approach, Rara can deliver unique designs with the same high-grade jewels, sterling silver, 18K gold, and diamonds as other luxury brands at a fraction of the price. The company also maintains sustainability at the forefront of their business, sourcing from ethical producers and ensuring sustainable harvesting practices.

Our most ambitious goal is to become the most ethical and sustainable jewelry company in the world, in everything we do. From how we source gemstones to how our packaging is designed and made.

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Rara's in-house jewelers design elegant pieces that pop with sparkling stones and one-of-a-kind textures. The ring collections feature endless design possibilities that are effortlessly stackable and sure to become your everyday rings. The limited drops add a touch of exclusivity to the pieces, making each a collectible.

Although online sales for fine jewelry have far exceeded expectations, consumers are still limited to shopping traditional luxury retailers, high markups, and little-to-no customization options. Rara ditches this archaic shopping experience for one that offers convenience, customization, and affordability at no cost to the quality of the jewelry.

You can visit the Rara shop online for more details on the gemstones, limited drops, and unique designs.

Media Contact

Ivan Cherepukhin, Rara, Inc, +1 9293220787, [email protected]

Twitter, Facebook

SOURCE Rara, Inc

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