Rare Carat, the New York based fine jewelry retailer, today announced that it now sells more than a dozen types of natural colored gemstones directly to customers, with Rare Carat acting as merchant of record on every order from checkout and setting to insured delivery and aftercare.
NEW YORK, Nov. 12, 2026 /PRNewswire-PRWeb/ -- Rare Carat, the direct-to-consumer fine jewelry retailer, today announced the launch of its natural colored gemstone collection. Customers can now buy natural sapphire, ruby, emerald, colored diamonds, tourmaline, tanzanite, alexandrite, spinel, garnet, aquamarine, morganite, amethyst and other natural gemstones directly from Rare Carat at rarecarat.com, either loose or set in a Rare Carat ring, pendant or bracelet.
As with its diamonds and engagement rings, Rare Carat is the merchant of record on every gemstone order. The company processes the payment, sets the stone, ships the finished piece and provides customer service and warranty support afterward, so shoppers deal with a single jeweler from first click to delivery.
A Broad Range of Natural Gemstones
The new collection spans 14 colors, from pink, blue and yellow to teal, violet and multicolor, across ten shapes including round, oval, cushion, emerald, pear and heart. Highlights include:
- Sapphire: Rare Carat's largest gemstone category, in blue, pink, yellow, orange, violet, green and more. At 9 on the Mohs hardness scale, sapphire is well suited to everyday rings.
- Ruby: the red variety of corundum, sharing sapphire's hardness and durability.
- Emerald: the classic green gemstone, with treatment such as oil or resin clearly disclosed.
- Colored diamonds: natural diamonds in fancy colors for shoppers who want color with a diamond's hardness.
- Tanzanite: a blue to violet gemstone mined commercially only in northern Tanzania.
- Alexandrite: a rare color-change gemstone that shifts in appearance between daylight and indoor light.
- Spinel, tourmaline, garnet, aquamarine, morganite and amethyst: offering a wide spread of colors and price points, along with additional natural stones in an "Others" category.
Transparency Built Into Every Product:
Colored gemstones are evaluated differently from diamonds, and Rare Carat designed its gemstone shopping experience around the details that matter most. Treatment is listed as its own field on every product page, such as "Heated" for a sapphire or ruby. Certification can be filtered by GIA, GSI or IGI, and certificates link to the issuing laboratory for verification. Clarity is described on a three-grade scale built for colored stones: Eye clean, Slightly included and Moderately included.
Shoppers can also speak with any of Rare Carat's more than 100 GIA-certified gemologists, none of whom are paid on commission, for free guidance on color, durability and setting choice.
One Jeweler From Order to Delivery:
Customers can choose a setting, choose a gemstone and complete the ring in three steps, and Rare Carat sets the stone in its own gemstone ring settings. Every order is billed by Rare Carat, ships fully insured with signature required, and is backed by Rare Carat's 30-day returns, money-back guarantee, free resizing and lifetime manufacturing warranty. Financing is available through Affirm, Klarna, Afterpay, PayPal Pay Later and Katapult.
Availability
The natural colored gemstone collection is available now at https://www.rarecarat.com/gemstone-search
About Rare Carat
Rare Carat is a full-service fine jewelry brand and direct retailer based in New York. The company sells natural and lab-grown diamonds, engagement rings, wedding bands, fine jewelry and natural colored gemstones, and is the merchant of record on every order, handling checkout, billing, shipping and customer service itself. Every diamond is shipped to Rare Carat's own facilities in New York and New Jersey, where its team verifies the laser inscription and grading certificate under magnification before the stone is set. Rare Carat offers more than 2 million natural and lab-grown diamonds and more than 2,300 ring styles, and holds a 5.0 rating on both Trustpilot and Google across more than 9,000 combined reviews. Learn more at rarecarat.com.
Media Contact
Washeen Alagiyawadu, Rare Carat, 1 (855) 720-4858, [email protected], https://www.rarecarat.com/
SOURCE Rare Carat
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